--- title: "2024-694 Belgium Representative for beef and lamb trade development" ocid: "ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3.json" source: "Contracts Finder" current_stage: "Tender" buyer: "AHDB" published: "2024-12-06" --- # 2024-694 Belgium Representative for beef and lamb trade development Buyer: AHDB Current stage: Tender OCID: ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3.json) ## Summary AHDB is seeking to procure a contract for a representative to enhance awareness of British beef, lamb, and pork products in Belgium. This tender, titled "2024-694 Belgium Representative for beef and lamb trade development," falls under the Public Relations Services industry category (CPV code 79416000). The procurement process is currently at the tender stage, with a closing date set for NOON on 22nd January 2025. The successful bidder will develop a comprehensive business development, marketing, and communication plan targeting both the food service sector and retail sector in Belgium. The contract period will commence on 1st April 2025 and conclude on 31st March 2028, with the initial term being one year and options for extensions. The indicative budget for this work is £130,000 per annum excluding VAT. The project location is based in Coventry, West Midlands, United Kingdom, although the representative must be in or have a commercial office in Belgium. This tender presents a significant opportunity for businesses specialising in public relations, marketing, and trade development, particularly those experienced in the food industry. Small and medium-sized enterprises (SMEs) are encouraged to apply, given the contract's suitability criteria. The successful agency will help bolster trade links between UK suppliers and Belgian distributors, wholesalers, restauranteurs, and retailers, promoting British meat products and enhancing market presence. This is an excellent growth opportunity for PR firms and trade development agencies with a strong marketing acumen and an established network in Belgium. ## Notice AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium. Looking to deliver: To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . The plan should encompass: 1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products 2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market. The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale. The initial contract is for 1 year with the option of 1+1 extensions. The successful agency/representative must be based or have a commercial office in Belgium. Indicative budget is PS130k ex VAT per annum The closing date for this opportunity is NOON on the 22nd January 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/982254ca-5e67-4c51-8b91-54f6e4b1f54b | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Dec 2024 | | Submission deadline | 22 Jan 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Mar 2025 - 31 Mar 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £390,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 6 Dec 2024 at 11:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/982254ca-5e67-4c51-8b91-54f6e4b1f54b ## Documents - https://www.contractsfinder.service.gov.uk/Notice/982254ca-5e67-4c51-8b91-54f6e4b1f54b 6th December 2024 - Opportunity notice on Contracts Finder ## Notice URLs - https://defra-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3.json.