---
title: "Consumer Insight and Brand Indexing Tool"
ocid: "ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2024-04-25"
---

# Consumer Insight and Brand Indexing Tool

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410

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## Summary

The Gambling Commission has awarded a contract for a Consumer Insight and Brand Indexing Tool with a total value of GBP 160,000. The procurement method used was selective, with the contract awarded through a call-off from a dynamic purchasing system. The tender period ended on 15th March 2024, with the contract period starting on 25th March 2024 and ending on 25th March 2027. The buying organisation, Gambling Commission, is located in Birmingham, England, and belongs to the services industry category.

This tender presents an opportunity for businesses in the research services field to compete for providing a consumer insight and brand tracking tool. Companies with expertise in consumer behaviour analysis and brand evaluation would be well-suited to bid for this contract. The awarded supplier, YouGov, secured the contract under Framework RM 6126 - Research and Insights DPS. Businesses interested in offering tailored consumer insights solutions to government organisations should monitor similar opportunities for future growth.

## Notice

Access to a consumer insight and brand tracking tool which helps us to understand wider consumer trends and able to target questions to specific types of consumer e.g. people who have gambled in the last 12 months, people who have played the National Lottery etc.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eebaf172-f08b-4e17-990e-dbcd4a6b8454 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Apr 2024 |
| Submission deadline | 15 Mar 2024 |
| Future notice date | Not specified |
| Award date | 15 Mar 2024 |
| Contract period | 25 Mar 2024 - 25 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | Not specified |
| Awards value | £160,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 25 Apr 2024 at 12:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/eebaf172-f08b-4e17-990e-dbcd4a6b8454

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/eebaf172-f08b-4e17-990e-dbcd4a6b8454
  25th April 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.gamblingcommission.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410.json.