---
title: "Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food"
ocid: "ocds-b5fd17-f8f6aa34-4b15-46dd-a457-073161b5749e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f8f6aa34-4b15-46dd-a457-073161b5749e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f8f6aa34-4b15-46dd-a457-073161b5749e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f8f6aa34-4b15-46dd-a457-073161b5749e.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2022-06-24"
---

# Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Tender  
OCID: ocds-b5fd17-f8f6aa34-4b15-46dd-a457-073161b5749e

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## Summary

The procurement process is being led by the Defra Network eTendering Portal, which has issued a tender titled "Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food." This project falls under the research and consultancy services category and is located in England. The procurement is currently in the Tender stage, with a deadline for submissions set for 26th July 2022. The contract period is anticipated to commence on 1st September 2022 and conclude by 31st July 2023. The method of procurement is an open procedure, designed to invite participation from all eligible suppliers.

This tender presents substantial opportunities for businesses, particularly those knowledgeable in domestic and organic agri-food supply chains, as well as firms experienced in consumer research and data analysis. Companies that specialise in quantitative and qualitative research methodologies may find this project particularly well-suited to their expertise. Engaging in this research will allow successful bidders to contribute to Defra's understanding of market dynamics and consumer behaviour, potentially leading to increased visibility and growth within the agri-food sector.

## Notice

This project will review UK food production, retail, and trade data, relevant literature, and consumer purchasing data to investigate the extent to which consumers are purchasing domestically produced food and organic food according to different product categories. Where there are variable rates of purchasing, the research will explore and explain the underlying reasons for this, both market-driven and consumer-driven. The evidence from this project will build Defra's understanding of consumer purchasing behaviours. This evidence will also support Defra in identifying market opportunities for domestic producers and organic producers and better understand the barriers to growth. This project requires the contractor(s) to have expert knowledge of domestic and organic agri-food supply chains and a good understanding of the domestic and organic food and drink markets. It will also require the Lot 2 contractor(s) to have experience in conducting consumer research (quantitative and qualitative) and undertaking quantitative analysis using purchasing decision data (e.g., structural equation modelling). It is expected that this project will be split into three phases across two lots. Lot 1 1. An assessment of different types of market shares for domestic and organic food and drink according to different product categories 2. An evidence synthesis to outline the underlying factors which determine these market shares, why UK and organic producers may not be meeting consumer demand in some categories, and the barriers and opportunities to increasing these shares. This could include an element of primary research. Lot 2 1. A consumer research project to identify the attitudes and values which determine and mediate revealed purchasing behaviours of domestic and organic food and drink by product category. Additional information: Thank you for your interest in tendering for this requirement, You will need to access the documents through Bravo Solutions portal. 1) The web address is https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure). 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. Please give yourself enough time to complete this before the deadline. If you require any further assistance please consult the online help, or contact the e-Tendering help desk. Please direct all questions and queries through the message function of the portal, including any clarification questions. This is to ensure no questions are missed and that all answers can be shared with all interested suppliers at the same time

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/85c3f9bc-e83a-4a74-bce3-f9ce7ecd2661 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jun 2022 |
| Submission deadline | 26 Jul 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Aug 2022 - 31 Jul 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 24 Jun 2022 at 13:57 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/85c3f9bc-e83a-4a74-bce3-f9ce7ecd2661

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/85c3f9bc-e83a-4a74-bce3-f9ce7ecd2661
  24th June 2022 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.defra.bravosolution.co.uk
- https://defra.bravosolution.co.uk

## Provenance

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