---
title: "Op COURAGE marketing campaign"
ocid: "ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2022-10-10"
---

# Op COURAGE marketing campaign

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8)  
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## Summary

The NHS England has awarded a contract for the "Op COURAGE marketing campaign" to a marketing agency, 23red. The campaign aims to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and increase referrals. The contract is valued at £91,786.28 GBP and was awarded on April 29, 2022. The campaign involves services such as pre and post research, message development, media planning, and delivery, and is being carried out under the RM6125 Campaign Solutions 2 framework. The contract period is from September 12, 2022, to December 12, 2022.

For businesses interested in marketing services, this tender presents an opportunity to work with NHS England on a high-impact national campaign. Small and medium-sized enterprises (SMEs) could particularly benefit from this tender due to the expressed interest in SME suitability. The procurement method used for this contract was selective, involving a call-off from a framework agreement. The campaign is based in Leeds, with delivery addresses in LS2 7UE, and covers the marketing services category within the industry. Businesses with expertise in marketing, advertising, media planning, and creative development would be well-suited to bid for this contract and contribute to the awareness-raising efforts for veterans' mental health services.

## Notice

NHS England required a marketing agency to develop and deliver a targeted national campaign to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and increase referrals to it. Specifically, we would like the agency to deliver the following: - pre and post campaign research - message and creative concept development and testing - media planning and buying - campaign creative development / campaign toolkit - delivery of campaign - evaluation of campaign This was procured through the RM6125 Campaign Solutions 2 framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/965de88e-588e-4d47-a8a6-3c9ab8eaf75d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Oct 2022 |
| Submission deadline | 25 Mar 2022 |
| Future notice date | Not specified |
| Award date | 28 Apr 2022 |
| Contract period | 11 Sep 2022 - 12 Dec 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £92,000 |
| Lots value | Not specified |
| Awards value | £91,786 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS2 7UE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 10 Oct 2022 at 10:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/965de88e-588e-4d47-a8a6-3c9ab8eaf75d
- 10 Oct 2022 at 10:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/433023e8-fd93-4e91-9361-27d993e0ce31

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/965de88e-588e-4d47-a8a6-3c9ab8eaf75d
  10th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/433023e8-fd93-4e91-9361-27d993e0ce31
  10th October 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8.json.