---
title: "(NU/1589 - 68) Postgraduate and Undergraduate Tracking and Insight Products"
ocid: "ocds-b5fd17-fa2e8036-8190-4d86-9d73-16dd939039b0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fa2e8036-8190-4d86-9d73-16dd939039b0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fa2e8036-8190-4d86-9d73-16dd939039b0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fa2e8036-8190-4d86-9d73-16dd939039b0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-29"
---

# (NU/1589 - 68) Postgraduate and Undergraduate Tracking and Insight Products

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-fa2e8036-8190-4d86-9d73-16dd939039b0

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## Summary

The procurement process involves Newcastle University, which is seeking a supplier for the project titled "(NU/1589 - 68) Postgraduate and Undergraduate Tracking and Insight Products." This project falls under the business services category and is based in Newcastle upon Tyne, England. The procurement method employed is a selective approach through a restricted procedure. The tender was published on 29th July 2022, with a contract period running from 1st August 2022 to 31st July 2023. The tender is complete with an awarded contract valued at £15,300 to the supplier YouthSight.

This tender represents a valuable opportunity for businesses specialising in data analysis, marketing consultancy, and software development, particularly in the education sector. Companies that can offer insightful tracking products or services aimed at understanding applicant behaviours and motivations will be well-suited to compete. Newcastle University's requirement for annual workshops and access to a vast research panel underscores the potential for significant engagement and collaboration, offering avenues for business growth and innovation in postgraduate and undergraduate market insights.

## Notice

We are seeking to appoint a supplier to provide continuous tracking data on HE applicant needs, intentions, motivations, and decisions across both the undergraduate and postgraduate markets. The supplier specifically is required to provide the following products and services: Products 1) Access to Undergraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2006 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI's performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal, and user segmentation levels e) Qualitative and emotional drivers - fully explorable verbatim comments to highlight key research areas 2) Access to Postgraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2013 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI's performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal and user segmentation levels e) Qualitative and emotional drivers - fully explorable verbatim comments to highlight key research areas Services 1) Direct access to a suite of dashboards to fully explore the data at a granular level across these 2 key market areas: Undergraduate, Postgraduate 2) Annual workshops to deep dive on key analysis areas with the suppliers' senior researchers, access to periodic expert trends and insight reports based on the latest data from the tracking suite and opportunities to form student/applicant panels for exploration of key themes. 3) Access to a research panel of 150,000 highly profiled 16-30s, who are available for online surveys, trackers, polling, audience measurement, benchmark studies and other research projects. 4) Provide a single Account Manager for updating and managing the products.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4b1d24ab-f508-450f-a14d-aaeccbae330d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2022 |
| Submission deadline | 26 Jul 2022 |
| Future notice date | Not specified |
| Award date | 26 Jul 2022 |
| Contract period | 31 Jul 2022 - 31 Jul 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,500 |
| Lots value | Not specified |
| Awards value | £15,300 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUTHSIGHT |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 29 Jul 2022 at 10:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4b1d24ab-f508-450f-a14d-aaeccbae330d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4b1d24ab-f508-450f-a14d-aaeccbae330d
  29th July 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

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