---
title: "PS25389 - AI-assisted signposting prototype to improve access to advice on the Acas website"
ocid: "ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SBS"
published: "2026-04-27"
---

# PS25389 - AI-assisted signposting prototype to improve access to advice on the Acas website

Buyer: UK SBS  
Current stage: Award  
OCID: ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3

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## Summary

The procurement process for the project titled "PS25389 - AI-assisted signposting prototype to improve access to advice on the Acas website" has been completed under the industry category of research and development services and related consultancy services. The buying organisation, UK SBS, based in Swindon, has employed a selective procurement method through a call-off from a dynamic purchasing system. This award notice indicates the conclusion of the tender stage, with the contract given to Answer Digital, commencing on 22nd April 2026 and ending on 11th August 2026. The project aims to design, prototype, and evaluate an AI-chatbot for the Acas website, a task valued at £927,000.

This tender presents significant avenues for business growth, particularly suited to large enterprises with expertise in artificial intelligence and digital solutions. Companies with strengths in developing AI-driven technologies and research capabilities might find this procurement beneficial, as it focuses on enhancing digital interface and user experience through advanced AI technology. Moreover, as UK SBS has identified the suitability for small and medium-sized enterprises, it opens doors for agile and innovative firms to participate in projects of a similar nature in the dynamic purchasing system network.

## Notice

***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION ***** This procurement is being concluded following a mini competition under the CCS DPS RM6200 Artificial Intelligence (AI) Brief Description of Requirement The purpose of this procurement is to design, prototype, and evaluate an AI-chatbot experience for a single, agreed-upon advice topic, and to generate robust evidence of its impact compared with the existing website experience.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/53e628b3-aab0-4ae3-a82e-800d30f26eac |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Apr 2026 |
| Submission deadline | 20 Feb 2026 |
| Future notice date | Not specified |
| Award date | 15 Apr 2026 |
| Contract period | 21 Apr 2026 - 11 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £92,700 |
| Lots value | Not specified |
| Awards value | £927,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SBS |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANSWER DIGITAL |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 27 Apr 2026 at 09:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/53e628b3-aab0-4ae3-a82e-800d30f26eac

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/53e628b3-aab0-4ae3-a82e-800d30f26eac
  27th April 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.uksbs.co.uk/pages/default.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3.json.