---
title: "Leeds Road Corridor Development & Delivery of Marketing Strategy"
ocid: "ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL"
published: "2024-12-03"
---

# Leeds Road Corridor Development & Delivery of Marketing Strategy

Buyer: CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44

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## Summary

The City of Bradford Metropolitan District Council has completed the award process for the contract titled "Leeds Road Corridor Development & Delivery of Marketing Strategy," under the industry category of Advertising and Marketing Services. The procurement aimed to secure marketing expertise to promote Leeds Road as a visitor destination and to align with Bradford's Place marketing strategy and City of Culture 2025 activities. This open procurement procedure commenced on 15th October 2024, with the contract period stretching from 2nd December 2024 to 31st December 2025. The total contract value awarded to Out of Place Studio Ltd is £66,320, targeting delivery within the Yorkshire and the Humber region in the United Kingdom.

This tender presents a substantial opportunity for businesses experienced in digital and social media marketing to contribute to a significant cultural and economic development project. Companies specialising in comprehensive marketing strategies, including direct marketing services, are well-positioned to leverage this contract to gain prominence in the public sector. Small and medium-sized enterprises (SMEs) with a robust portfolio in regional and national promotions will find this procurement particularly advantageous for demonstrating their capabilities and expanding their reach within the dynamic context of Bradford's cultural promotion initiatives.

## Notice

The Council's Department of Place, Economic Development Service is seeking to procure marketing expertise to promote Leeds Road as a visitor destination across the district, regionally and nationally. The marketing activity for Leeds Road Corridor will be aligned with and complement the Council's Place marketing strategy that aims to boost Bradford's profile, attract investment, and foster a unified brand identity for the city highlighting its cultural richness and diversity and with City of Culture 2025 activity. The supplier will be expected to develop and deliver a clear marketing strategy with digital/social media focus and promotional activity for the duration of the contract period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/25222303-4883-4892-92a7-8a85bed5597e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2024 |
| Submission deadline | 15 Oct 2024 |
| Future notice date | Not specified |
| Award date | 19 Nov 2024 |
| Contract period | 2 Dec 2024 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000 |
| Lots value | Not specified |
| Awards value | £66,320 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD1 1HX |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | City |
| Westminster constituency | Bradford West |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OUT OF PLACE STUDIO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services

## Release History

- 3 Dec 2024 at 15:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/25222303-4883-4892-92a7-8a85bed5597e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/25222303-4883-4892-92a7-8a85bed5597e
  3rd December 2024 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=85180&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103277
  User / Company

## Notice URLs

- https://www.bradford.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44.json.