---
title: "FOR TRANSPARENCY PURPOSES ONLY Provision of Quaterly polling and Research into the effectiveness of the Army's Key communication Messages and Reputation"
ocid: "ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2018-10-16"
---

# FOR TRANSPARENCY PURPOSES ONLY Provision of Quaterly polling and Research into the effectiveness of the Army's Key communication Messages and Reputation

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763

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## Summary

The Ministry of Defence initiated a tender process for the provision of quarterly polling and research into the effectiveness of the Army's key communication messages and reputation. This contract, valued at £104,520, falls under the services category, specifically 'Survey conduction services'. The contract period commenced on 20th September 2018 and will conclude on 20th July 2020, with the award made on 19th September 2018. The procurement method utilised was selective, operating under a call-off framework agreement, with the delivery location specified as London, United Kingdom.

This tender offers significant opportunities for market growth, particularly for businesses specialising in survey and research services. Companies with expertise in public opinion polling and communications analysis would find themselves well-suited to engage in similar contracts. Given the nature of the service, large firms with proven capabilities in analytical and qualitative research methodologies are likely to have a competitive advantage, but there may also be avenues for smaller firms to provide niche services or innovations within this space.

## Notice

Delivery of Quarterly polling and research into the effectiveness of the Army's key communication messages and reputation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f85531a6-7210-46cc-9f73-6386944ffe82 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2018 |
| Submission deadline | 17 Sep 2018 |
| Future notice date | Not specified |
| Award date | 18 Sep 2018 |
| Contract period | 19 Sep 2018 - 20 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £104,520 |
| Lots value | Not specified |
| Awards value | £104,520 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2A 4DW |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Hackney |
| Electoral ward | Hoxton East & Shoreditch |
| Westminster constituency | Hackney South and Shoreditch |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311200 - Survey conduction services

## Release History

- 16 Oct 2018 at 13:36 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f85531a6-7210-46cc-9f73-6386944ffe82

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f85531a6-7210-46cc-9f73-6386944ffe82
  16th October 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/942859d5-1070-4a46-ace5-18d3fc1145ce
  Appointment letter
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3cf8c009-bc7c-43e3-9bce-aac64bda5e38

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fb36a78d-b3cf-453b-8715-57cb4e2ec763.json.