---
title: "AHDB In-Market Representative for North America (covering dairy products)"
ocid: "ocds-b5fd17-fb3d8555-64e2-4e2f-94d2-a987af3b3a83"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fb3d8555-64e2-4e2f-94d2-a987af3b3a83"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fb3d8555-64e2-4e2f-94d2-a987af3b3a83.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fb3d8555-64e2-4e2f-94d2-a987af3b3a83.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-10-26"
---

# AHDB In-Market Representative for North America (covering dairy products)

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-fb3d8555-64e2-4e2f-94d2-a987af3b3a83

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## Summary

The contract titled "AHDB In-Market Representative for North America (covering dairy products)" is initiated by the Defra Network eTendering Portal, focusing on marketing services within the dairy industry. This procurement process is currently at the award stage, with the contract awarded on 20th September 2021, and is set to run from 25th October 2021 to 31st March 2024. The contracting authority requires that the representative be based or have a commercial office in Toronto, Montreal, or along the East Coast of the USA. The tender process was opened using an open procurement method, with a contract value of £155,000 and a minimum value of £35,000, targeting suppliers registered on the relevant eSourcing platform.

This tender presents significant opportunities for businesses, particularly those that specialise in marketing services, export support, or related consultancy activities within the dairy sector. Companies with experience in establishing market presence and relationships within North American markets, specifically in dairy products, would be ideally positioned to seize this opportunity. The emphasis on digital strategies, market intelligence, and local promotional activities highlights the potential for growth and engagement in an expanding market for British dairy products in the USA and Canada.

## Notice

AWARD NOTICE...CLOSING DATE AMENDED TO 12th AUGUST. AHDB are looking for an English speaking In-Market Representative to North America (USA & Canada markets) for British dairy products. These products will be from England, Wales & Scotland. AHDB require the representative to be based or have a commercial office in Toronto, Montreal or the East Coast of USA, evidence of this will be required as part of the award criteria. The successful representative will be expected to: - Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets (East coast, West coast or specific states for dairy products) - Effectively maintain and build new relationships with relevant contacts in the US & Canada. Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. - Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. - Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. - Support in-market exhibition activity. - Liaise with AHDB staff in areas such as media, PR, digital. Additional information: AWARD NOTICE...Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d373469d-e647-48d9-8c9e-bbb41e42e995 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Oct 2021 |
| Submission deadline | 12 Aug 2021 |
| Future notice date | Not specified |
| Award date | 19 Sep 2021 |
| Contract period | 24 Oct 2021 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £155,000 |
| Lots value | Not specified |
| Awards value | £185,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PAUL BLAKE FOOD CONSULTANT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 26 Oct 2021 at 08:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d373469d-e647-48d9-8c9e-bbb41e42e995
- 5 Aug 2021 at 09:02 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ab099eae-6a02-4bcb-a250-6ad5de86b97e
- 7 Jul 2021 at 15:17 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ab099eae-6a02-4bcb-a250-6ad5de86b97e
- 16 Jun 2021 at 13:23 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ab099eae-6a02-4bcb-a250-6ad5de86b97e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d373469d-e647-48d9-8c9e-bbb41e42e995
  26th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/ab099eae-6a02-4bcb-a250-6ad5de86b97e
  5th August 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6a437308-a64f-460c-8e4e-af9cb6c5b324
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/291a50a4-a2c5-4caa-96b3-0bc364811389
  n/a

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

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