---
title: "QU549 - Development of Eating Guides that Celebrate Culture"
ocid: "ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2022-01-25"
---

# QU549 - Development of Eating Guides that Celebrate Culture

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf.json)

## Summary

Birmingham City Council is seeking proposals for the development of eating guides that celebrate culture, aimed at diverse dietary needs and fostering healthy nutrition. The project, titled "QU549 - Development of Eating Guides that Celebrate Culture", is classified under health services and will take place in Birmingham, West Midlands. The procurement is currently in the Tender stage, with submission deadlines set for noon on 2nd February 2022. The contract period will commence on 14th February 2022 and conclude on 9th May 2022. Interested parties must register on the council's e-tendering system, 'in-tend', to express their interest and access relevant documentation.

This tender offers significant opportunities for businesses involved in health services, community health, and dietary products. Companies specialising in culturally relevant nutrition, food science, or community engagement would be particularly well-suited to submit proposals. The project aims to ensure that the dietary needs of various cultural groups are adequately represented, making it an ideal opportunity for businesses that can bring innovative solutions to address these needs whilst contributing to public health initiatives in Birmingham.

## Notice

The Eatwell Guide is the UK national guideline on how to eat a healthy balanced diet. The Eatwell Guide divides the foods we eat and drink into 5 main food groups: fruit and veg, starchy foods, dairy or dairy alternatives, proteins, and unsaturated fats. On average, women should have around 2,000 calories a day (8,400 kilojoules) and men should have around 2,500 calories a day (10,500 kilojoules). However, the Eatwell Guide is made with European diets in mind and is not fit for purpose for other cultural diets. In line with BCC's desire to celebrate culture in Birmingham and as part of the Commonwealth Games 2022 legacy, we are commissioning a project to develop eating guides for different cultural diets. These eating guides will aim to celebrate culture and foster healthier eating habits. This is an exciting piece of work that will place Birmingham at the forefront of creating resources to foster healthy eating for people of all cultures. The objectives of this project are to: o Undertake community insight work into different cultural diets and to collate evidence on such diets. o Assess the appropriateness of geographic diet boundaries and make changes if necessary. o Develop a culturally relevant food list/database for each diet, with rationale behind food choices stated clearly and foods categorised by food group and the UK traffic light system for fat, saturated fat, salt and sugar. o Provide a shortlist of foods to be included in the guide for each diet. o Provide recommendations of the format that eating guide resources should take, and how balanced diet messages should be communicated to diverse cultural communities. This contract will be for a period of 12 weeks commencing 14th February 2022 until 9th May 2022. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed quotation submission should be returned by noon on 2nd February 2022 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ad5fcb3b-af62-4f01-96f4-8865443e02d3 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jan 2022 |
| Submission deadline | 2 Feb 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 14 Feb 2022 - 9 May 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 7WB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 15 - Food, beverages, tobacco and related products
- 85 - Health and social work services

### Codes

- 15882000 - Dietetic products
- 85100000 - Health services
- 85140000 - Miscellaneous health services
- 85323000 - Community health services

## Release History

- 25 Jan 2022 at 10:34 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ad5fcb3b-af62-4f01-96f4-8865443e02d3
- 9 Jan 2022 at 21:36 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ad5fcb3b-af62-4f01-96f4-8865443e02d3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ad5fcb3b-af62-4f01-96f4-8865443e02d3
  25th January 2022 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/birminghamcc/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/birminghamcc
- https://in-tendhost.co.uk/birminghamcc/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fb403f71-4a85-470e-8974-4d413bf09ccf.json.
