---
title: "Home Group - Customer Insight Framework (2017)"
ocid: "ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "HOME GROUP"
published: "2017-12-19"
---

# Home Group - Customer Insight Framework (2017)

Buyer: HOME GROUP  
Current stage: Tender  
OCID: ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb.json)

## Summary

The public procurement process involves Home Group, which is seeking to establish a Customer Insight Framework encompassing customer satisfaction tracking and qualitative research. This tender, classified under research and development consultancy services, specifically within the market research services industry, is located in the North East, England. The procurement is currently in the active tender stage, with a submission deadline set for 13th February 2018. The total value of the contract ranges from £600,000 to £800,000, employing a restricted procedure as the procurement method.

This opportunity presents significant potential for growth, particularly for businesses specialising in market research, customer satisfaction surveys, and UX research. Companies that can demonstrate expertise in quantitative and qualitative research methodologies, as well as those capable of providing tailored customer insight solutions, will be well-positioned to compete. Small and medium enterprises (SMEs) are encouraged to participate, given the nature of the procurement, promoting an inclusive environment for innovative solutions in the service sector.

## Notice

Home Group is looking to establish a Framework for Customer Insight covering: (1) Customer Satisfaction Tracking (Real Time Portal - Ability to track performance across multiple stages of customer transactions and journeys, Real-time Interpretation & Analysis (Structured and unstructured survey responses), Surveying functionality: Multi-channel approach via (not exclusive to): Telephony, SMS, IVR, E-mail...), (2) Quantitative & Qualitative Research - Journey Mapping, UX Research, Behaviour Analysis, Ethnography, Segmentation, Sentiment Analysis, Qualitative Research: Digital/Applications, Face-to-face, Multi-Channel.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eff05287-f046-48d2-8a97-0c81fa1eddb8 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2017 |
| Submission deadline | 13 Feb 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2018 - 1 Apr 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £800,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HOME GROUP |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE12 8ET |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | North Tyneside |
| Electoral ward | Longbenton & Benton |
| Westminster constituency | Newcastle upon Tyne North |
| Delivery location | TLC North East (England) |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73200000 - Research and development consultancy services
- 79310000 - Market research services
- 79342311 - Customer satisfaction survey

## Release History

- 19 Dec 2017 at 09:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eff05287-f046-48d2-8a97-0c81fa1eddb8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/eff05287-f046-48d2-8a97-0c81fa1eddb8
  19th December 2017 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.homegroup.org.uk/Pages/default.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fc18bd03-c0c9-49e0-843d-040e025d68eb.json.