---
title: "Childcare Choices Campaign Tracking"
ocid: "ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2018-08-08"
---

# Childcare Choices Campaign Tracking

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef

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## Summary

The recent procurement process for the "Childcare Choices Campaign Tracking" was conducted by H M Revenue & Customs, based in Canary Wharf, London, within the research and development services sector (CPV code 73000000). The procurement, valued at £118,000, employed a selective method as a call-off from a framework agreement. The contract period spans from 19th June 2018 to 5th July 2019, with the tender period closing on 21st May 2018. The award for this tender was published on 8th August 2018, confirming that GFK U.K. LIMITED has been selected as the supplier.

This tender presents significant opportunities for businesses engaged in market research and consultancy, particularly those with experience in advertising effectiveness studies. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the procurement is inclusive of their capabilities. By focusing on the childcare sector, businesses that specialise in researching government initiatives or who can demonstrate innovative approaches to measuring public awareness will be well-positioned for success in this procurement process.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. The government introduced Childcare Choices in 2017 - a single unified proposition which brings together all government childcare offers into one place, including Tax Free Childcare. The quantitative research aims to measure awareness and recognition of the advertising amongst the audience.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f46a3fee-05e7-4482-adc4-b2a847feebed |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Aug 2018 |
| Submission deadline | 21 May 2018 |
| Future notice date | Not specified |
| Award date | 20 May 2018 |
| Contract period | 18 Jun 2018 - 5 Jul 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £118,000 |
| Lots value | Not specified |
| Awards value | £118,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | CANARY WHARF LONDON |
| Post town | East London |
| Postcode | E14 5AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 8 Aug 2018 at 11:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f46a3fee-05e7-4482-adc4-b2a847feebed

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f46a3fee-05e7-4482-adc4-b2a847feebed
  8th August 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef.json.