---
title: "Skills for Life - PR Agency - con_16488"
ocid: "ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2023-01-26"
---

# Skills for Life - PR Agency - con_16488

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a.json)

## Summary

The Department for Education has awarded a contract for PR services under the Skills for Life overarching campaign. The scope includes promotion of education and training options to young people, adults, and employers in various sectors. The contracting authority, Department for Education, based in London, selected Kindred Agency through a selective procurement method. The contract, valued at GBP 944,574, has a tender period ending on July 28, 2022, and a contract period from September 27, 2022, to September 27, 2024.

This tender presents an opportunity for PR agencies and communication firms to engage with the public sector. Small to medium enterprises can participate due to the procurement's suitability for SMEs. The initiative aims to raise awareness about education and training opportunities, targeting a broad audience that includes adults, employers, and young people. The focus on Skills for Life campaign reflects a strategic approach by the Department for Education to promote career development and skills training across various sectors.

## Notice

The Department for Education has awarded a contract for PR services for the Skills for Life overarching campaign. This campaign predominantly covers 3 audience strands - adults, employers and young people. The agency will act as lead Strategic PR agency for the government skills campaigns (currently under Skills for Life) promoting education and training options to young people, adults and employers (including (but not limited to) T Levels, apprenticeships, higher technical qualifications, Skills Bootcamps, Multiply, Free courses for Jobs and basic skills). The campaign will also promote careers in priority sectors.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b16093c4-44bc-4f05-baa7-8708df001e19 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jan 2023 |
| Submission deadline | 28 Jul 2022 |
| Future notice date | Not specified |
| Award date | 2 Oct 2022 |
| Contract period | 26 Sep 2022 - 27 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £944,574 |
| Lots value | Not specified |
| Awards value | £944,574 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KINDRED AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 26 Jan 2023 at 12:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b16093c4-44bc-4f05-baa7-8708df001e19

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b16093c4-44bc-4f05-baa7-8708df001e19
  26th January 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b3a13549-466f-4fcf-a313-485ca9d6661a
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fcf7cd71-b1f4-46bf-83ea-470c21d32f2a.json.