---
title: "BTA1297 - SEO (Search Engine Optimization)"
ocid: "ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2020-07-05"
---

# BTA1297 - SEO (Search Engine Optimization)

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d.json)

## Summary

The British Tourist Authority is inviting tenders for the provision of Search Engine Optimization (SEO) and marketing services for its VisitBritain and VisitEngland websites. This tender, identified as BTA1297, is currently active and classified under advertising and marketing services (CPV code 79340000). The open procurement method allows any interested parties to submit their proposals, with the tender period closing on 6th August 2020. The contract is expected to commence on 1st September 2020 and will extend until 2nd September 2024, with a total contract value of £500,000. The location for service delivery is London, United Kingdom.

This tender represents a significant opportunity for businesses engaged in digital marketing and SEO services, particularly for small and medium-sized enterprises (SMEs) and voluntary or community sector organisations (VCSEs). Competing for this contract could allow businesses to establish a long-term partnership with a major tourism authority, enhancing their visibility and reputation in the marketing industry. The comprehensive scope of work and the substantial contract value provide a solid foundation for business growth and development in the competitive market of digital marketing services.

## Notice

Tender for the provision of undertaking search engine optimization and marketing for VisitBritain and VisitEngland websites.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/acd76584-e3b7-4e85-ae72-c8a082b814b3 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jul 2020 |
| Submission deadline | 6 Aug 2020 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Aug 2020 - 2 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 5 Jul 2020 at 12:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/acd76584-e3b7-4e85-ae72-c8a082b814b3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/acd76584-e3b7-4e85-ae72-c8a082b814b3
  5th July 2020 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./3HM63KUEWK
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fd158d7d-9217-4939-b300-b99a0b0b8a5d.json.