--- title: "Adobe Analytics Subscription" ocid: "ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1.json" source: "Contracts Finder" current_stage: "Award" buyer: "NHS DIGITAL" published: "2026-01-29" --- # Adobe Analytics Subscription Buyer: NHS DIGITAL Current stage: Award OCID: ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1.json) ## Summary The procurement process involves NHS Digital, acting as the buying organisation, facilitating the acquisition titled "Adobe Analytics Subscription" under the IT software package category. The procurement follows a call-off from a framework agreement methodology and employs a selective process. This specific contract, awarded to Insight Direct, spans from 4th March 2022 to 31st January 2027, with the award being made public on 29th January 2026. The procurement location is within the UK, centred around Leeds (postal code LS1 6AE), marking it a vital opportunity in the services sector. This tender represents a strategic opportunity for large-scale enterprises specialising in IT service provision, particularly those with expertise in software subscription services. While the procurement process does not cater to SMEs or VCSEs, it underscores the potential for significant revenue, offering a total contract value of £4,359,960. Businesses capable of handling substantial contracts with robust frameworks, like those involved in framework agreements, stand well-suited to leverage such opportunities for growth through enhanced service delivery and partnership with a significant public sector organisation such as NHS Digital. ## Notice Adobe Analytics Subscription ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bbe3585b-7f6d-4f3a-b145-625c00b67334 | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Jan 2026 | | Submission deadline | 25 Feb 2022 | | Future notice date | Not specified | | Award date | 25 Feb 2022 | | Contract period | 4 Mar 2022 - 31 Jan 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £4,359,960 | | Lots value | Not specified | | Awards value | £8,719,944 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NHS DIGITAL | | Additional buyers | ATAMIS LTD | | Locality | LEEDS | | Post town | Leeds | | Postcode | LS1 6AE | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE42 Leeds | | Local authority | Leeds | | Electoral ward | Hunslet & Riverside | | Westminster constituency | Leeds South | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 2 | | Supplier names | INSIGHT DIRECT; INSIGHT DIRECT (UK | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48517000 - IT software package ## Release History - 29 Jan 2026 at 14:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bbe3585b-7f6d-4f3a-b145-625c00b67334 - 17 Oct 2023 at 12:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2fcd1e51-011c-475f-9271-31f46da729ef - 15 Nov 2022 at 12:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/77b542d4-fbb7-4efa-9b01-2a500aab968e - 25 Oct 2022 at 10:30 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/97cb7923-832c-46a8-a21e-0c4767fe825c - 25 May 2022 at 13:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5899bf57-e770-470f-b667-5ed8b8a46a44 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/bbe3585b-7f6d-4f3a-b145-625c00b67334 29th January 2026 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/2fcd1e51-011c-475f-9271-31f46da729ef 17th October 2023 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/77b542d4-fbb7-4efa-9b01-2a500aab968e 15th November 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/97cb7923-832c-46a8-a21e-0c4767fe825c 25th October 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/5899bf57-e770-470f-b667-5ed8b8a46a44 25th May 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/dc280b15-396f-4c23-acd3-ca470965fc57 Redacted Contract - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d0c08f8a-d8fb-405c-8022-426e2c3186a4 Adobe Order Form_NHSD Final v1 Signed contract - redacted - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6f34102b-f40d-4ed5-a755-ccb81d76b8c1 Adobe Order Form_NHSD Final v1 Signed contract - redacted - https://www.contractsfinder.service.gov.uk/Notice/Attachment/cd879072-ef14-4099-bb44-15eb5f53b0f0 Adobe Order Form_NHSD Final v1 Signed contract - redacted ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fda21c54-74e1-4178-a433-74998e4bdea1.json.