---
title: "GB-London: CreativeXR Programme Evaluation"
ocid: "ocds-b5fd17-fdc76441-7d9b-47da-8f83-e26e2394bb4c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fdc76441-7d9b-47da-8f83-e26e2394bb4c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fdc76441-7d9b-47da-8f83-e26e2394bb4c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fdc76441-7d9b-47da-8f83-e26e2394bb4c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ARTS COUNCIL ENGLAND"
published: "2021-06-21"
---

# GB-London: CreativeXR Programme Evaluation

Buyer: ARTS COUNCIL ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-fdc76441-7d9b-47da-8f83-e26e2394bb4c

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## Summary

The Arts Council England is seeking to evaluate the CreativeXR Programme, an initiative aimed at supporting small businesses and creative innovators in producing immersive content across the UK, particularly in London. The procurement process is in the completed stage, having been awarded on 4th June 2021, with a contract value of £31,100. The evaluation covers a contract period from 5th June to 24th September 2021, focusing on research and consultancy services within the creative industry. Interested businesses should note that the deadline for tender submissions was 4th June 2021.

This contract presents significant growth opportunities for businesses in the creative sector, specifically those specialising in immersive technologies such as virtual reality and augmented reality. Companies with expertise in research and development services, consultancy, or those part of the arts and culture domain would be particularly well-suited for future tenders related to similar innovative projects. The focus on evaluating the CreativeXR programme indicates a commitment to improving content innovation in the UK, creating pathways for businesses to leverage their skills in this evolving industry.

## Notice

Research and development services and related consultancy services. CreativeXR (the programme) is an innovation accelerator programme designed for small businesses, creative innovators, and arts & culture organisations capable of producing immersive content. The programme gives the opportunity to experiment with immersive technologies (virtual reality, augmented reality and mixed reality) to create new experiences for and from the arts and culture sectors. Delivered in partnership, Digital Catapult and Arts Council England (the Partners) launched CreativeXR in September 2017, driven by the common mission of enabling new forms of content innovation and support for future-proofing the UK creative industries. To date the programme has invested approximately PS3.2m to support the UK's creative immersive sector, with this being used to both run the programme and award the funding. This includes PS20,000 for each team for their prototype, with a limited amount of further funding to support 2-5 projects per year with production funding. These are virtual, augmented, and mixed reality experiences, which include artistic performances, cultural experiences (including those inspired by museum, gallery, library, or heritage experiences), new forms of storytelling (fiction and non-fiction) and new forms of interactive entertainment. Arts Council England and Digital Catapult are seeking to commission an experienced evaluator to deliver an external and independent evaluation of the CreativeXR programme. The evaluation will have the following main outputs: *Evaluation of the Creative XR programme against the aims and objectives of the Partners. In particular it will: -assess the impact on the individual creative teams from a skills and business development perspective -assess the impact achieved by the programme and funded projects on the immersive creative sector more broadly *Make recommendations and provide learning to the Partners to support potential future iterations of the programme, including an assessment of whether the original rationale for making an intervention at R&D and production phases of developing content still holds. *Supporting the development of a longitudinal evaluation framework for the programme, building on the work Digital Catapult has already started and making recommendations for its development.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8f29efa4-761d-431d-a133-50fd23a8c1eb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Competitive Contract Award Notice |
| Tender suitability | VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jun 2021 |
| Submission deadline | 3 Jun 2021 |
| Future notice date | Not specified |
| Award date | 3 Jun 2021 |
| Contract period | 4 Jun 2021 - 24 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £31,100 |
| Lots value | Not specified |
| Awards value | £31,100 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ARTS COUNCIL ENGLAND |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 3HF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BURNS OWENS PARTNERSHIP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 21 Jun 2021 at 11:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8f29efa4-761d-431d-a133-50fd23a8c1eb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8f29efa4-761d-431d-a133-50fd23a8c1eb
  21st June 2021 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=602467406
  Please follow this link to view the notice.

## Provenance

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