---
title: "Change the Script phase 2"
ocid: "ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SOCIAL WORK ENGLAND"
published: "2025-02-03"
---

# Change the Script phase 2

Buyer: SOCIAL WORK ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf

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## Summary

Social Work England recently awarded a contract titled "Change the Script phase 2" under its campaign aimed at improving the public's perception of social workers through media representation. Awarded to Kindred, a small to medium-sized enterprise (SME), the contract valued at £90,000 commenced on 31st January 2025 and will run until 30th September 2025. The project falls under the industry category of "Television services" and is primarily located in Sheffield, with the contract being awarded as a direct award. The campaign, initially launched in Social Work Week 2024, demonstrated significant improvements in public opinion, with follow-up efforts intending to further boost the recognition and appreciation of social workers, thus aiding recruitment and retention efforts within the profession.

This tender provides significant opportunities for businesses within the television and media services industry, particularly those proficient in social impact campaigns and public perception projects. SMEs and enterprises focused on creating meaningful social change through media would find this contract particularly well-suited to their expertise. With the goal of enhancing the portrayal of social workers and highlighting their societal contributions, businesses with experience in developing and executing strategic communication campaigns will be well-positioned to compete for similar future tenders.

## Notice

The first phase of Social Work England's Change the Script Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society. Campaign evaluation found a 67% increase in people agreeing that social workers deserve more recognition after viewing the campaign film. Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is a vital career. This would also support recruitment and retention within the profession.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3c57caae-ce4c-4dda-8df7-873081e0448f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Direct Award |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Feb 2025 |
| Submission deadline | 6 Jan 2025 |
| Future notice date | Not specified |
| Award date | 24 Jan 2025 |
| Contract period | 31 Jan 2025 - 30 Sep 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,000 |
| Lots value | Not specified |
| Awards value | £90,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL WORK ENGLAND |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2FJ |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KINDRED |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92220000 - Television services

## Release History

- 3 Feb 2025 at 12:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3c57caae-ce4c-4dda-8df7-873081e0448f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3c57caae-ce4c-4dda-8df7-873081e0448f
  3rd February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf.json.