---
title: "Research on video-sharing platforms: understanding audience experiences and motivations"
ocid: "ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-03-12"
---

# Research on video-sharing platforms: understanding audience experiences and motivations

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919.json)

## Summary

The procurement process for this contract was conducted by Ofcom, a key regulatory authority in the communications industry, based in London, England. Titled "Research on video-sharing platforms: understanding audience experiences and motivations," this initiative falls under the category of market research services, specifically focused on YouTube. The contract, valued at £126,145, was awarded to Ipsos UK, a large-scale supplier known for expertise in qualitative research. The procurement method was a mini competition through the Ofcom Market Research Framework Agreement, under the services category. The award status is active, with the contract period running from 27th January 2026 to 30th September 2026. This research aims to explore user experiences and engagement with Public Service Broadcasting (PSB) content on YouTube and was completed as of 28th November 2025.

This contract provides ample opportunities for businesses involved in market research and analytics, specifically those specialising in digital platforms and audience behaviour. SMEs and VCSEs are considered suitable for such opportunities, given the scope of work and the procurement method. Companies with expertise in internet-based media analytics or those with innovative approaches to understanding digital consumption are well-positioned to engage with similar tenders in the future. By participating in such projects, businesses can enhance their visibility, demonstrate their expertise in digital research, and expand their portfolios within the public sector. With strategic involvement in pivotal research tasks like these, businesses can strengthen their standing and grow their influence in the burgeoning digital landscape.

## Notice

Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e6709559-46ed-4c6a-8560-9e52f2f9834a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Mar 2026 |
| Submission deadline | 28 Nov 2025 |
| Future notice date | Not specified |
| Award date | 15 Jan 2026 |
| Contract period | 27 Jan 2026 - 30 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £126,145 |
| Lots value | Not specified |
| Awards value | £126,145 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 12 Mar 2026 at 12:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e6709559-46ed-4c6a-8560-9e52f2f9834a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e6709559-46ed-4c6a-8560-9e52f2f9834a
  12th March 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919.json.