--- title: "Prior Information Notice - Advertising, Media Buying & Creative Services" ocid: "ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8.json" source: "Contracts Finder" current_stage: "Planning" buyer: "CABINET OFFICE" published: "2023-01-05" --- # Prior Information Notice - Advertising, Media Buying & Creative Services Buyer: CABINET OFFICE Current stage: Planning OCID: ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8.json) ## Summary The Cabinet Office has issued a Prior Information Notice for a tender titled "Advertising, Media Buying & Creative Services" in the advertising and marketing services industry. The procurement is in the planning stage with a budget of approximately £14 million over a 36-month contract duration. The potential route to market may be through the RM6124 Communications Marketplace. Key dates include ITT launch scheduled for late January/early February 2023 and contract award in May 2023. This tender presents an opportunity for businesses providing advertising, media, and creative design services to the Government Recruitment Service. Suppliers are expected to provide a broad range of services such as media planning, negotiation, buying, and market insight. The contract requirements include print, digital, social media advertising, and more. Businesses registered on the DPS platform can participate in this selective procurement process. SMEs are particularly suitable for this opportunity, and interested suppliers should register on the Cabinet Office's supplier registration platform to enhance their visibility to over 6,000 government buyers. ## Notice Please note, there is no commitment or guarantee that procurement activity will go ahead, this procurement is subject to internal approvals. This note is therefore intended for information purposes and to alert potential suppliers of a possible opportunity that may be of interest. We may seek a contract which can provide advertising, media & creative design services for Government Recruitment Service (GRS) to help drive attraction and optimise our centralised recruitment service. GRS falls within Government Business Services (GBS) which is hosted by Cabinet Office. GRS is delivering a centralised recruitment service across the core UK Civil Service and some wider public sector organisations. The contract value is anticipated to be circa PS14 million with a potential contract duration of 36 months (3 years) and is subject to change. It's not possible to predict the volume of work that the Supplier can expect to receive. It is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. However, we can say that historically the average number of campaigns commissioned per month has been 50-60 (circa 600 commissions in a 12 month period). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential. Please see section 6 (additional text) for information relating to the scope of the requirement including an indicative timeline. Potential Route to Market & how to register: Should the procurement go ahead, the potential route to market may be via the RM6124 Communications Marketplace, which is a Dynamic Purchasing System framework. Crown Commercial Services may coordinate the procurement on behalf of Government Recruitment Service. What you need to do: If you are not already registered you will need to visit the following webpage to register as a new supplier: https://supplierregistration.cabinetoffice.gov.uk/sr Register to increase your visibility to over 6,000 government buyers. Please allow 10-15 days for registration on the DPS platform. Additional information: Scope of the requirement: We would be seeking a contract which can provide advertising, media & creative design services for GRS. There are 4 main areas within scope which include but are not limited to: Media planning, negotiating and buying Offering attraction strategy advice Media advertising such as print, digital, social Offering market insight A broad reach is required, therefore the supplier is expected to have the ability to access more than 150+ different media options. GRS requirements may include, but are not limited to the following: - Print press - Recruitment guides and publications - Television advertisements - Radio advertisements - Digital and social media - Billboards and poster boards - Promotional material - this includes brochures, flyers - Landing pages - Content creation for microsites and landing pages as part of an advertising and media campaign - Job Boards As well as: - Providing tailored campaign planning and media buying advice (inc tailored market analysis) for all new commissions, incorporating digital, social, print and online media and other specialist channels, job boards, job aggregators, Search Engines, programmatic advertising and channels - Providing expert advice on the most suitable forms/types of media to include - Provide in-campaign performance reporting - Provide bespoke copy production, copy-writing, copy editing and creative input, as required - Working with media providers to ensure that advertising campaigns are successful and delivering value for money - Developing creative content and branding Timeline: Dates are subject to change, therefore this timeline is for indicative purposes only. ITT launch; late Jan / early Feb 2023 (Inc. period open for clarification questions) ITT close; end of Feb 2023 / early March 2023 Evaluation, standstill, internal approvals: April into May 2023 Contract award May 2023 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2ed23e6d-8f66-4db9-bcf6-45e454a213ce | | Notice type | Planned Procurement Notice | | Procurement type | Dynamic | | Procurement category | Not specified | | Procurement method | Selective | | Procurement method details | Call-off from a dynamic purchasing system | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Jan 2023 | | Submission deadline | Not specified | | Future notice date | 6 Feb 2023 | | Award date | Not specified | | Contract period | 9 Jul 2023 - 9 Jul 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CABINET OFFICE | | Locality | LONDON | | Post town | South West London | | Postcode | SW1A 2AS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 5 Jan 2023 at 15:43 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/2ed23e6d-8f66-4db9-bcf6-45e454a213ce ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2ed23e6d-8f66-4db9-bcf6-45e454a213ce 5th January 2023 - Future opportunity notice on Contracts Finder ## Notice URLs - https://supplierregistration.cabinetoffice.gov.uk/sr ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fe8ac5b8-6d24-46f0-a4f8-2eb802e86ad8.json.