--- title: "Visitor Economy - Marketing Assets & Campaigns" ocid: "ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-01-25" --- # Visitor Economy - Marketing Assets & Campaigns Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c.json) ## Summary The West Midlands Growth Company Ltd e-Tendering has initiated a tender process for "Visitor Economy - Marketing Assets & Campaigns" in the services category. The procurement stage is currently active with a tender deadline of February 26, 2024. The contract period is set to start from April 1, 2024, to March 31, 2025. The tender focuses on marketing services related to the enhanced profile and reputation of the West Midlands region, with a specific emphasis on domestic and international marketing campaigns. This tender presents business growth opportunities for marketing agencies specialising in law, consulting, and advertising services. Companies with expertise in direct marketing, marketing management consultancy, and advertising services are well-suited to compete. The appointed supplier(s) will work closely with the West Midlands Growth Company to deliver campaigns and assets, aiming to increase awareness of the region's tourism offer and drive positive sentiments towards the West Midlands as a vibrant and desirable destination. ## Notice On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region: The strategic objectives for the visitor economy through the Global West Midlands programme are to: o Enhance the profile & reputation of the region o Create & sustain vibrant destinations The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs; o Domestic marketing campaign (LOT 1) o International marketing campaign (LOT 2) o Assets and collateral (LOT 3) which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/19080f97-b857-4d83-9fa5-bc7b64618d1d | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 25 Jan 2024 | | Submission deadline | 26 Feb 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Apr 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 25 Jan 2024 at 15:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/19080f97-b857-4d83-9fa5-bc7b64618d1d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/19080f97-b857-4d83-9fa5-bc7b64618d1d 25th January 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c.json.