--- title: "Audience Research into International Perceptions of UK Independent Screen Content" ocid: "ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BFI" published: "2021-03-11" --- # Audience Research into International Perceptions of UK Independent Screen Content Buyer: BFI Current stage: Tender OCID: ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073.json) ## Summary The British Film Institute (BFI) is currently conducting a public procurement process through an open tender for the project titled "Audience Research into International Perceptions of UK Independent Screen Content." This research aims to understand international audience engagement with UK screen content, paving the way for a new promotional campaign funded by the UK Global Screen Fund. The tender period is set to close on 12 March 2021, with the contract anticipated to commence on 22 March 2021 and run until 30 June 2021. The project falls under the industry category of market and economic research, rated with the CPV code 79300000, and is based in London at the BFI's offices located at 21 Stephen Street, W1T 1LN. This tender presents a substantial opportunity for research and insight organisations that specialise in international audience analysis and have experience within the creative sectors. It is an ideal fit for small and medium enterprises (SMEs) looking to expand their reach in the market by leveraging their expertise in consumer behaviour and audience engagement. Participants will play a crucial role in informing strategies that will elevate the recognition of UK creative works across global markets, thereby enhancing their own business prospects in this competitive landscape. ## Notice The BFI is seeking to commission a new piece of quantitative and qualitative research that will explore international audience perceptions, attitudes to and consumption of UK screen content and UK talent in a range of markets. The research will provide invaluable audience and territory insights for the BFI and will inform and underpin the work of a branding/marketing agency brief in order to devise the strategy for a new international promotional campaign and brand development funded by the new UK Global Screen Fund. It will also inform the implementation of that campaign, which will be rolled out in key international territories from late 2021 and through 2022. We are looking for a research/insight organisation/supplier who has both expertise of understanding international consumers and audiences and who understands the creative sectors and the nuances associated with audience propensity to discover and consume British content. We want to deepen understanding of how global audiences perceive UK produced films, television programmes, video games and on and off screen talent and how we can increase global recognition of the UK as one of the pre-eminent producers of high quality, creative, risk taking and diverse screen content and talent. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/62910209-62ff-4825-8451-6a5f1e2c3d3c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Mar 2021 | | Submission deadline | 16 Mar 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 22 Mar 2021 - 30 Jun 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79300000 - Market and economic research; polling and statistics ## Release History - 11 Mar 2021 at 09:54 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/62910209-62ff-4825-8451-6a5f1e2c3d3c - 24 Feb 2021 at 13:44 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/62910209-62ff-4825-8451-6a5f1e2c3d3c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/62910209-62ff-4825-8451-6a5f1e2c3d3c 11th March 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/bfi/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/bfi/aspx/Tenders/Current ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ff073c8f-eb16-4580-a792-b987cb269073.json.