---
title: "Personalised Content Recommendations"
ocid: "ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2017-11-06"
---

# Personalised Content Recommendations

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083.json)

## Summary

The British Broadcasting Corporation (BBC) has completed a procurement process entitled "Personalised Content Recommendations," which falls under the data analysis services industry category. This tender aimed to procure a service contract for personalised audio and video content recommendations to enhance the BBC's personalisation services. It was published on 7th July 2017, with a tender period ending on 4th August 2017. The total estimated value of this contract ranged from £2,000,000 to £5,000,000, with a contract duration starting from 31st October 2017 and ending on 31st October 2022. The procurement method employed was an open procedure, allowing for broad participation.

This procurement presents significant opportunities for businesses engaged in data analysis and content personalisation technologies, particularly small and medium-sized enterprises (SMEs) that can develop innovative solutions aligned with the BBC's digital transformation goals. Companies specialising in AI-driven recommendation systems, data analytics, and user engagement strategies would be especially well-suited to compete for contracts in this area. The scope for potential growth is substantial given the increasing demand for personalised content in the media industry.

## Notice

BBC Personalisation is a capability allied to the Platform capability; and is focused on supporting the digital transformation of the BBC. Personalisation encompasses personalised Recommendations and Notifications. BBC Personalisation is seeking to procure a service contract for personalised Audio/Video content recommendations to further support our provision of personalisation services to our audience. We request that all applicants are aware that the estimated value for this procurement is 2 000 000 GBP - 5000 000 GBP. The BBC intends to appoint a contract for an initial period of 3 years, with options to extend on up to 2 occasions by up to 12 months on each occasion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0096d5ba-6388-4134-98f3-bf2333e1d59f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Nov 2017 |
| Submission deadline | 4 Aug 2017 |
| Future notice date | Not specified |
| Award date | 15 Oct 2017 |
| Contract period | 31 Oct 2017 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | £1 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINKANALYTICS (UK |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 6 Nov 2017 at 09:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0096d5ba-6388-4134-98f3-bf2333e1d59f
- 7 Jul 2017 at 08:38 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/96a5f415-0c3e-48c7-9dd8-7c27e399a684

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0096d5ba-6388-4134-98f3-bf2333e1d59f
  6th November 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/96a5f415-0c3e-48c7-9dd8-7c27e399a684
  7th July 2017 - Opportunity notice on Contracts Finder
- https://bbc.bravosolution.co.uk
  BravoSolution eSourcing Portal

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ff605327-d3d4-49d0-88f2-2144511c5083.json.