---
title: "Request For Quotation - Midland Metro Limited - Creative & Marketing Services"
ocid: "ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2023-02-21"
---

# Request For Quotation - Midland Metro Limited - Creative & Marketing Services

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3)  
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## Summary

The West Midlands Combined Authority is seeking creative agencies to provide marketing services for West Midlands Metro. The tender involves a 65/35 quality/price evaluation and requires satisfactory responses to a Standard Selection Questionnaire. The contract is planned to start on 1st June 2023 and has a submission deadline of 21/03/23 with clarification questions due by 10/03/23.

This opportunity is suited for creative agencies looking to enhance brand awareness, improve customer retention, and boost ticket sales for West Midlands Metro. Small and medium-sized enterprises as well as voluntary, community, and social enterprise organisations are encouraged to participate in this open procedure below threshold. Businesses interested in contributing to multi-channel marketing strategies should consider submitting their bids by the specified deadlines.

## Notice

Midland Metro Limited (MML) is seeking to appoint up to two creative agencies to provide and implement complete creative and marketing support for West Midlands Metro. This includes the buying and managing of Media services when required for the full completion and delivery of marketing campaigns. The Agency/ Agencies will be challenged to deliver an engaging and high-achieving multi-channel (digital & traditional) strategy, including plans and campaigns which support and improve ticket sales, customer retention, partnership relationships, staff recruitment, brand awareness and which enhance MML's reputation. This tender is being evaluated on the basis of 65/35 quality/price and only those organisations that have responded satisfactorily to the Standard Selection Questionnaire will go on to have their tenders assessed. The contract is planned to commence from 1st June 2023 until 30th November 2024, (unless terminated under the terms and conditions of the contract), with the option to extend for up to an additional six or twelve months. The closing date for submissions is 12.00 noon on 21/03/23 and the deadline for any clarification questions is 12.00 noon on 10/03/23. In order to access the documents and submit your bid please do so through BravoSolution, the WMCA's e-tendering portal (https://wmca.bravosolution.co.uk). The reference is itt_1241 and if you are not already registered on BravoSolution it is free and usually only takes a few minutes to do so.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5dbe6e03-120f-425a-81af-70add364026c |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2023 |
| Submission deadline | 21 Mar 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 May 2023 - 30 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Feb 2023 at 13:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5dbe6e03-120f-425a-81af-70add364026c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5dbe6e03-120f-425a-81af-70add364026c
  21st February 2023 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.wmca.org.uk
- https://wmca.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ffaa1b29-3ed0-4c77-a759-1b4d04c63fa3.json.
