--- title: "Invitation to Tender for Track to Tokyo Social Media Content Creation (ref. NAT001-0327)" ocid: "ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND" published: "2020-07-07" --- # Invitation to Tender for Track to Tokyo Social Media Content Creation (ref. NAT001-0327) Buyer: BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND Current stage: Tender OCID: ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95.json) ## Summary The Big Lottery Fund, operating as The National Lottery Community Fund, has announced an Invitation to Tender for social media content creation under the title "Track to Tokyo". This procurement process falls within the services category, specifically relating to motion-picture and video-tape production. The tender is located in Birmingham, England, and is currently active. It employs an open procurement method, with a tender period that closes on 17th July 2020. The total contract value is set at £60,000, intended for the creation of three engaging video pieces tailored for a younger audience, with the contract running from 3rd August 2020 to 30th September 2021. This tender presents significant opportunities for creative agencies and businesses specialising in digital content creation, particularly those focused on social media engagement. Companies that can produce impactful, shareable video content aimed at 16 to 34-year-olds would be well-suited to compete. Additionally, businesses with established digital platforms for content distribution will likely enhance their chances of success, as the contract stipulates the importance of reaching a broad audience. This is a chance for growth by aligning with the National Lottery's initiatives and engaging with a vibrant young demographic. ## Notice The National Lottery Promotions Unit (NLPU) wish to secure the services of a creative agency to assist in the creation of a series of social media video content as part of their Track to Tokyo campaign. The scope of this contract will include the commissioning of the agency to create some emotive, engaging, shareable, relevant and fun content to highlight and raise awareness National Lottery funded athletes. The requirement is to commission 3 pieces of viral social video content that will reach and appeal to a younger audience of 18-34 year olds which showcase National Lottery funded athletes and the positive impact National Lottery players have on their careers. The requirement is to commission big, newsworthy pieces of content that will reach millions of young people, provoke discussion and make our social media channels a destination for entertainment and great content. We require 3 pieces of video content to be produced, including at a series of short snappy interviews and interesting content aimed at the 16-30 age group. This content should also be formatted for traditional video sites (YouTube, Facebook) as well as newer portrait style viewing (Instagram stories / Snapchat) The content creators must have their own established content digital pages/platforms to allow for added reach/exposure to the content. The NLPU requires the content creator to have their own strategy/plan for the distribution of this content on their own channels. Alongside these longer videos, the NLPU also requires a series of shorter clips promoting the full videos and highlighting some of the most impactful/funny moments, driving people towards the location where these films will be hosted. These clips will need to be optimised for YouTube, Facebook, Instagram Stories/Snapchat and websites) ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/621c38a4-7da2-47fe-a1f6-c690ed2b23d5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 7 Jul 2020 | | Submission deadline | 17 Jul 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Aug 2020 - 30 Sep 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £60,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B15 1TR | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Edgbaston | | Westminster constituency | Birmingham Edgbaston | | Delivery location | Not specified | ## CPV Codes ### Divisions - 92 - Recreational, cultural and sporting services ### Codes - 92112000 - Services in connection with motion-picture and video-tape production ## Release History - 7 Jul 2020 at 13:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/621c38a4-7da2-47fe-a1f6-c690ed2b23d5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/621c38a4-7da2-47fe-a1f6-c690ed2b23d5 7th July 2020 - Opportunity notice on Contracts Finder - https://tnlcommunityfund.bravosolution.co.uk Tender documents can be obtained from The National Lottery Community Fund's e-tendering platform using the link below ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ffb0c6b3-6fa8-478e-9bbe-3f8c1bcb5b95.json.