---
title: "Walk It, Ride It Campaign 2025"
ocid: "ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2026-01-20"
---

# Walk It, Ride It Campaign 2025

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70

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## Summary

The West Yorkshire Combined Authority has successfully completed the procurement process for the "Walk It, Ride It Campaign 2025," appointing STEFFCO LIMITED TRADING AS RESOURCE as the supplier. The procurement was conducted using a restricted procedure, focusing on advertising and marketing services within the industry category. Essential to this process was the integration of the Weaver Network branding into the campaign strategies. The award stage concluded with the contract being active from 5th January 2026 to 30th September 2026, covering a range of locations including the United Kingdom and other international areas. The award was made official on 24th December 2025, with the contract valued at £241,717.

This tender provides a significant opportunity for businesses specialising in marketing and advertising services to expand their portfolios and build a relationship with a prominent public sector organisation. The tender's focus on multi-channel campaigns suggests opportunities for agencies adept at digital marketing, brand integration, and cross-media engagement. SMEs participated in the tender process, showcasing its suitability for small to medium-sized enterprises looking to gain more substantial public sector contracts. As the project involves broad geographical reach, companies with international operational capabilities stand to benefit substantially.

## Notice

The West Yorkshire Combined Authority has appointed a Marketing Agency to deliver successful multi-channel campaigns across owned, earned and paid-for platforms with good levels of engagement with service users. In addition, the successful Agency will propose how the Walk It, Ride It Campaign, and the Weaver Network branding can be integrated and work effectively together.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dfdb7a5a-4ff0-4cb2-927f-3c48080e29a3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2026 |
| Submission deadline | 19 Nov 2025 |
| Future notice date | Not specified |
| Award date | 24 Dec 2025 |
| Contract period | 5 Jan 2026 - 30 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £241,717 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STEFFCO LIMITED TRADING AS RESOURCE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 20 Jan 2026 at 17:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dfdb7a5a-4ff0-4cb2-927f-3c48080e29a3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dfdb7a5a-4ff0-4cb2-927f-3c48080e29a3
  20th January 2026 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=94877&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
  User / Company

## Notice URLs

- https://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70.json.