---
title: "Digital Marketing and Advertising in China"
ocid: "ocds-h6vhtk-028798"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028798"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-028798.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-028798.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SWANSEA UNIVERSITY"
published: "2021-06-14"
---

# Digital Marketing and Advertising in China

Buyer: SWANSEA UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-028798

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028798)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-028798.json)

## Summary

Swansea University is conducting a public procurement process for a contract titled "Digital Marketing and Advertising in China." This procurement falls under the advertising and marketing services category and is based in Swansea, UK. The process is currently in the active stage, with a contract value of £500,000. Interested suppliers must respond to the call for bids by 10th February 2021 to be considered for this opportunity, as the appointment of an external supplier is aimed at managing digital platforms and supporting marketing efforts in China over a 12-month period.

This tender presents a significant opportunity for businesses specialising in digital marketing and advertising, particularly those with expertise in navigating the Chinese digital landscape through platforms like WeChat, Weibo, and Baidu. Agencies that can demonstrate a strong track record in higher education marketing, client relationship management, and integrated campaign planning are well-suited to compete. The procurement's open process also encourages participation from both local and international firms, promoting healthy competition and potential partnerships in this sector.

## Notice

The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors' research and being able to produce detailed report on performance and to show return of investment.

### Lot Information

Lot 1

The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors' research and being able to produce detailed report on performance and to show return of investment. The University produces a high volume of advertising materials throughout the year and the appointed Supplier are required to provide fast turnaround and deliver multiple projects at key times during the academic year. The supplier is expected to create and design campaign and preform account management across main digital platforms in China for Swansea, primarily WeChat, Weibo and Baidu. The supplier is expected to provide tailored plans for each platform for Swansea University over 12 month periods.

Renewal: Option to extend by 12 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/013374-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jun 2021 |
| Submission deadline | 10 Feb 2021 |
| Future notice date | Not specified |
| Award date | 10 Jun 2021 |
| Contract period | 31 Jul 2021 - 31 Jul 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | £500,000 |
| Awards value | Not specified |
| Contracts value | £430,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SWANSEA UNIVERSITY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA2 8PP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Sketty |
| Westminster constituency | Swansea West |
| Delivery location | TLL18 Swansea |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PINGPONG DIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Jun 2021 at 13:44 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/013374-2021
- 5 Jan 2021 at 09:24 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000082-2021

## Notice URLs

- http://www.swansea.ac.uk
- https://etenderwales.bravosolution.co.uk/
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028798. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-028798.json.