---
title: "(NU1589-6) Agency Support for NICD (National Innovation Centre for Data)"
ocid: "ocds-h6vhtk-02891e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02891e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02891e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02891e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-01-11"
---

# (NU1589-6) Agency Support for NICD (National Innovation Centre for Data)

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02891e

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## Summary

Newcastle University has initiated a public procurement process for the contract titled "(NU1589-6) Agency Support for NICD (National Innovation Centre for Data)." This tender falls under the category of business services within the consulting, marketing, and digital content industry. The procurement method employed is a selective procedure with a primary focus on building a new website, audience segmentation, and developing a content strategy for the NICD, which aims to enhance its internal digital transition. The contract award occurred on 7th January 2021, with a total value of £54,750. The tender is currently in the award stage.

This procurement presents significant opportunities for companies involved in digital marketing, IT services, and website development. Businesses that possess expertise in creating user-focused content, audience analytics, and digital marketing strategies would be particularly well-suited to compete in this tender. Additionally, small to medium-sized enterprises (SMEs) have a strong chance, as evidenced by the six SME bids received for the opportunity. This contract not only aims to improve the digital presence of NICD but also provides an avenue for growth in the increasingly competitive digital services market.

## Notice

Within the last year, the NICD 'site' (currently a subfolder with the main ncl.ac.uk domain) has undergone an internal re-development. However, we're keen to establish ourselves as a separate entity to Newcastle University, and want to not only re-develop the website, but increase marketing efforts across digital channels. We are seeking to appoint a supplier to work on the next phase of NICD, to build a new website, and support on audience segmentation and the development of content. The supplier needs to have the ability to understand quite complex topics and services, and translate these services into a fluid, content-focussed user-journey. The following three areas have been identified as a primary focus for this next phase. 1. New website build 2. Audience segmentation 3. Content strategy

### Lot Information

Web Services, SEO and Digital Content

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. This opportunity was sent to suppliers on Lot 1 of the DPS (NU1589).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000458-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jan 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 7 Jan 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £54,750 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WARDOUR |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 11 Jan 2021 at 11:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/000458-2021

## Notice URLs

- http://www.ncl.ac.uk
- https://ncl.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02891e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02891e.json.