---
title: "(NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)"
ocid: "ocds-h6vhtk-028923"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028923"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-028923.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-028923.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-01-11"
---

# (NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-028923

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-028923.json)

## Summary

The procurement process is led by Newcastle University, seeking to enhance its digital public relations efforts for the National Innovation Centre for Ageing (NICA). The title of the tender is "(NU/1589-1) Digital PR for NICA," classified under business services with a CPV code of 79000000. Located in Newcastle, this tender is currently complete, with an active contract valued at £26,400 signed on 6th January 2021. The procurement method utilized is selective, following a restricted procedure, and it included three bids from small and medium-sized enterprises.

This opportunity is particularly well-suited for PR agencies with robust local connections and experience in the research sector, which could leverage their network to increase visibility for NICA. Businesses must demonstrate prior engagements with clients showcasing exposure in regional and national publications, and evidence of effective reporting methods and KPIs. Engaging in this tender not only allows suppliers to contribute to a prominent project but also positions them to enhance their market presence in the North East region.

## Notice

NICA has recently rebuilt their website to gain independence from Newcastle University and ensure their digital presence better aligns with what they represent. This website will be going in October 2020. The next step for NICA is to start building a 'footprint' in the North East. Specifically, NICA wants to increase their PR efforts. There are two main requirements from press: local/national exposure and international exposure. NICA require a PR agency with strong local connections. The agency will be supplied with plenty of assets to work from, including branded materials and internal support. The agency will be required to gain regional and national exposure for NICA, showcasing events, expansions, new innovations and more. Applicants responding must be able to demonstrate: * A network of regional contacts * Evidence of working within the research sector * Evidence of existing clients' exposure featured in regional and national publications * Examples of reporting methods, including KPIs

### Lot Information

Programmatic Advertising Management, Media Buying, Public Relations

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. This opportunity was sent to suppliers on Lot 3 of the DPS (NU1589).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000463-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jan 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 6 Jan 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £26,400 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NEWCASTLEGATESHEAD INITIATIVE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 11 Jan 2021 at 11:22 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/000463-2021

## Notice URLs

- http://www.ncl.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028923. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-028923.json.