---
title: "Customer Relationship Marketing, Direct Response and Regional Marketing"
ocid: "ocds-h6vhtk-028a91"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028a91"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-028a91.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-028a91.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "FIRST GREATER WESTERN LIMITED"
published: "2021-01-15"
---

# Customer Relationship Marketing, Direct Response and Regional Marketing

Buyer: FIRST GREATER WESTERN LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-028a91

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028a91)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-028a91.json)

## Summary

The tender titled "Customer Relationship Marketing, Direct Response and Regional Marketing" is being conducted by First Greater Western Limited, based in Swindon, UK. The procurement process is classified under marketing services (CPV code: 79342000) and is currently at the active tender stage, with the submission period closing on 15th February 2021. The contract will be valued at £2,000,000 and will be executed from 1st July 2021 to 31st March 2023, focusing on services delivered in London and South West England. This procurement follows a selective method, specifically a negotiated procedure with a prior call for competition, allowing for targeted engagement with potential suppliers.

This tender presents significant opportunities for businesses specialising in marketing services, particularly those experienced in customer relationship management and regional marketing strategies. Companies that can demonstrate a strong understanding of aligning marketing strategies with customer programmes would be particularly well-suited to compete for this contract. As First Greater Western Limited aims to enhance its customer outreach, firms that can offer innovative marketing solutions, adept strategic planning, and effective direct response tactics will find this procurement an ideal avenue for business growth.

## Notice

Provision of Customer Relationship Marketing, Direct Response and Regional Marketing including leading the strategy for the Customer Programme ensuring alignment with overall marketing strategy.

### Lot Information

Lot 1

Provision of Customer Relationship Marketing, Direct Response and Regional Marketing including leading the strategy for the Customer Programme ensuring alignment with overall marketing strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000827-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2021 |
| Submission deadline | 15 Feb 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jun 2021 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | £2,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST GREATER WESTERN LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN1 1HL |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Central |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 15 Jan 2021 at 09:33 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000827-2021

## Notice URLs

- http://www.gwr.com
- https://procurement.gwr.com/tenders

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028a91. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-028a91.json.