---
title: "Digital Marketing Services"
ocid: "ocds-h6vhtk-028a99"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028a99"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-028a99.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-028a99.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF KEELE"
published: "2021-05-14"
---

# Digital Marketing Services

Buyer: UNIVERSITY OF KEELE  
Current stage: Award  
OCID: ocds-h6vhtk-028a99

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028a99)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-028a99.json)

## Summary

The University of Keele is seeking to appoint a digital marketing services agency, specifically targeting businesses with experience in the higher education sector. This procurement process, classified under marketing services (CPV code 79342000), is currently in the award stage following the completion of a tender that closed on 17th February 2021. The contract is valued at £1,000,000 and is set for an initial term of thirteen months, commencing on 1st August 2021, with potential extensions extending total duration until 30th September 2025. The delivery location for services is Keele University, located in Staffordshire, United Kingdom.

This tender presents significant opportunities for digital marketing agencies, particularly those with proven expertise in enhancing student recruitment within the higher education sector. Agencies that can demonstrate innovation and a solid understanding of the student journey are well-suited to compete for this contract, which focuses on delivering an integrated marketing and recruitment campaign. Given the challenging targets for both home and international student applications, firms capable of generating leads and optimising marketing strategies stand to benefit from this procurement.

## Notice

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.

### Lot Information

Lot 1

The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.

Options: The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.

Renewal: Expires initially on 30th September 2022 with options to extend for a further three thirteen months period

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/010735-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 May 2021 |
| Submission deadline | 17 Feb 2021 |
| Future notice date | Not specified |
| Award date | 26 Apr 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | £1,000,000 |
| Awards value | Not specified |
| Contracts value | £1,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF KEELE |
| Locality | NEWCASTLE |
| Post town | Stoke-on-Trent |
| Postcode | ST5 5BG |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Newcastle-under-Lyme |
| Electoral ward | Keele |
| Westminster constituency | Newcastle-under-Lyme |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ARKE AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 14 May 2021 at 15:30 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010735-2021
- 15 Jan 2021 at 10:40 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000835-2021

## Notice URLs

- http://www.keele.ac.uk
- https://in-tendhost.co.uk/universityofkeele

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028a99. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-028a99.json.