--- title: "Prospective Student Engagement and Conversion" ocid: "ocds-h6vhtk-028aab" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028aab" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-028aab.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-028aab.json" source: "Find A Tender Service" current_stage: "Award" buyer: "UNIVERSITY OF KEELE" published: "2021-05-14" --- # Prospective Student Engagement and Conversion Buyer: UNIVERSITY OF KEELE Current stage: Award OCID: ocds-h6vhtk-028aab [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028aab) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-028aab.json) ## Summary The University of Keele is conducting a procurement process for the "Prospective Student Engagement and Conversion" project, falling within the marketing services industry. This tender is currently in the Award stage, with the contract set to run for an initial period from 1st October 2021 to 30th September 2022, with options for extension up to 30th September 2024. Keele University's primary objective is to appoint a supplier with experience in higher education, capable of supporting challenging student recruitment targets for home and international students, particularly at Foundation, Undergraduate, and Postgraduate levels. This tender presents a significant opportunity for businesses in the marketing services sector, especially those with experience in higher education marketing and student engagement strategies. Firms that can demonstrate innovative approaches to student recruitment and conversion, along with a strong understanding of digital marketing campaigns, would be well-suited to compete for this contract. The focus on home and international markets opens avenues for both local and international agencies that can offer tailored solutions to enhance Keele University's recruitment efforts. ## Notice Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients. ### Lot Information Lot 1 Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services. It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets. The University wishes to understand potential approaches to supporting the following digital marketing campaigns: FY and UG 2022 - Home and International markets * Apply to Keele for 2022/23 entry * Course specific advertising as requested * Brand level campaigns to raise awareness of Keele University and drive recruitment * Recruitment for 2023/24 entry * Conversion Phase - April to June 2022 * Clearing Phase - July to September 2022 PGT 2022 * Apply to Keele for 2022/23 entry * Course specific advertising as requested * Brand level campaigns to raise awareness of Keele University and drive recruitment * Recruitment for 2023 * Conversion Phase - April to September 2022 * Recruitment "It's not too late to apply" 2022 Options: The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed. Renewal: The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/010716-2021 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 14 May 2021 | | Submission deadline | 17 Feb 2021 | | Future notice date | Not specified | | Award date | 26 Apr 2021 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £792,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF KEELE | | Locality | NEWCASTLE | | Post town | Stoke-on-Trent | | Postcode | ST5 5BG | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG24 Staffordshire CC | | Local authority | Newcastle-under-Lyme | | Electoral ward | Keele | | Westminster constituency | Newcastle-under-Lyme | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | UNIQUEST | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 14 May 2021 at 14:42 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010716-2021 - 18 Jan 2021 at 14:35 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000972-2021 - 15 Jan 2021 at 11:54 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000853-2021 ## Notice URLs - https://in-tendhost.co.uk/universityofkeele - https://in-tendhost.co.uk/universityofkeele/aspx/Home - https://www.keele.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-028aab. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-028aab.json.