---
title: "Customer Valuation and Insights PR24 Framework"
ocid: "ocds-h6vhtk-0290b3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0290b3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0290b3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0290b3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "YORKSHIRE WATER SERVICES LIMITED"
published: "2022-05-06"
---

# Customer Valuation and Insights PR24 Framework

Buyer: YORKSHIRE WATER SERVICES LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0290b3

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## Summary

The procurement process is being led by Yorkshire Water Services Limited for the "Customer Valuation and Insights PR24 Framework" in the market and economic research industry. This initiative, situated in Bradford, UK, is in the Tender stage and aims to address the critical needs set forth by Ofwat for the upcoming Price Review 2024. The procurement method employed is a selective process, specifically a negotiated procedure with prior call for competition, and it includes two main Lots: Customer Valuation and Insights PR24 Framework, with the latter expected to have a contract value between £1.3 million and £1.5 million over an initial term of 48 months, commencing upon award. The deadline for submissions is forthcoming, adding urgency for participating suppliers to prepare their bids.

This tender presents a significant opportunity for market research agencies, particularly those with experience in the water sector and in conducting both qualitative and quantitative research. Agencies able to provide innovative methodologies, including AI techniques, as well as those skilled in customer engagement research, will be well-positioned to compete for this contract. With a focus on understanding customer preferences and economic valuation studies, businesses that specialise in market research, polling, statistics, and have a strong track record in client engagement will find this tender aligned with their capabilities for growth.

## Notice

s a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations. The last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period. With the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots. LOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study). CANCELLED and bidders notified A consultant-led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay). Estimated Total for Lot 1 = between PS220,000 - PS400,000 Term: The initial term is 18 months, with an option to extend for a further 12 months. LOT 2 - Insights PR24 Framework. Framework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities. Estimated total for Lot 2 = PS1.3 - 1.5m Term: The initial term is 48 months, with an option to extend for a further 12 months. Further details for both Lots can be found in the relevant Lot section of this notice.

### Lot Information

Customer Valuation

This lot has been CANCELLED and all bidders notified. Yorkshire Water Services (YWS) intends to award a contract for obtaining an economic valuation of the services it offers. This contract will be a consultant led study including the undertaking of Willingness to Pay/Stated Preference/Revealed Preference Studies, specifically for Regulation and Investment Strategy teams. The study should outline which services are most important to our customers, and the value that YWS customer's place on these services. For example, how much customers are willing to pay for a % reduction in leakage in the context of bills, performance, comparative performance, direction of travel and ambition and the six capitals. YWS is looking for an experienced consultant who can provide the following professional services, including but not limited to: * Experience of managing a stream of work (market research, economists, innovators in methodology, peer reviewer etc) all designed to provide economic valuations/ customer willingness to pay for services which align with YWS' DMF (Decision Making Framework). * An ability to apply 'big' company data to ascertain economic values or to support those obtained from primary and secondary research * Ability to use triangulation methodologies to strengthen customer values * A broad range of innovative methodologies. For example, AI techniques. * Experience of working with companies in the Water or equivalent industry.

Renewal: Initial term is 18 months, with an optional 12 month renewal. Potential total maximum term of 30 months.

Insights PR24 Framework

Yorkshire Water Services (YWS) intends to implement a framework with a variety of experienced market research agencies that will provide support with a series of small to large scale market research projects. These projects will help to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activity. YWS are looking for market research agencies who can provide the following types of professional services, including but not limited to: * Regionally representative qualitative research - focus groups, telephone interviews, face to face and online interviews, B2B qualitative experience, online qualitative experience, stakeholder qualitative research and vulnerable customer qualitative research experience and the ability to conduct much of this research online in the current climate. * Regionally representative quantitative research experience including - telephone interviews, face to face and online interviews, hall test experience, exit interview, statistical techniques, online quantitative research survey experience. Online/offline quantitative research experience with vulnerable customers and B2B audiences * Customer website/app review experience including eye tracking, heat maps and user experience * Innovative methodologies in market research. For example, AI techniques. * Behavioural economics experience * Experience of working with companies in the Water or equivalent industry

Options: Maximum of 4 years

Renewal: Option of a 12 month renewal in month 48, with a potential total maximum term of 60 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011780-2022 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 May 2022 |
| Submission deadline | 8 Mar 2021 |
| Future notice date | Not specified |
| Award date | 10 Apr 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,900,000 |
| Lots value | £1,900,000 |
| Awards value | Not specified |
| Contracts value | £1,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE WATER SERVICES LIMITED |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD6 2SZ |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | Royds |
| Westminster constituency | Bradford South |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 7 |
| Supplier names | ACCENT MARKETING & RESEARCH; BLUE MARBLE RESEARCH; BMG RESEARCH; DJS RESEARCH; IMPACT RESEARCH; PRICEWATERHOUSECOOPERS; QA RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 6 May 2022 at 07:57 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011780-2022
- 27 Jul 2021 at 17:14 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/002380-2021
- 11 Mar 2021 at 19:26 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/004991-2021

## Notice URLs

- https://www.yorkshirewater.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0290b3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0290b3.json.