---
title: "Provision of a Destination Marketing Programme under the Ancient Connections Project"
ocid: "ocds-h6vhtk-0292a2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0292a2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0292a2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0292a2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "PEMBROKESHIRE COUNTY COUNCIL"
published: "2021-02-12"
---

# Provision of a Destination Marketing Programme under the Ancient Connections Project

Buyer: PEMBROKESHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-0292a2

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## Summary

Pembrokeshire County Council is currently engaged in the provision of a Destination Marketing Programme under the Ancient Connections Project, which focuses on the promotion of tourism in North Wexford and North Pembrokeshire. This tender, classified under marketing management consultancy services, is currently in the Award stage. The procurement method is open, allowing broader participation, and the procurement process for this contract was completed on February 8, 2021, with an active award to Heavenly Ltd. The project's objectives include increasing visitor numbers and creating a cross-border marketing approach, emphasising the historical connections between the regions.

This opportunity is ideal for marketing agencies, destination marketing organisations, digital agencies, branding agencies, and public relations firms, particularly those with expertise in tourism marketing. Businesses with a focus on destination promotion or cross-border marketing strategies will find potential for growth within this contract. The successful tender could expand their operations, especially with a possible Phase 2 extension related to a new cross-border pilgrimage route, pending funding approval, which could further increase business opportunities in the tourism sector for the involved regions.

## Notice

This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients. This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections - The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

### Lot Information

Lot 1

The original Ancient Connections' Destination Work Package defines the purpose of this element of the project as - - To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season. - To undertake cross-selling of each destination within the other destination's territory - To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Failte Ireland, Ireland's Ancient East and Tourism Ireland. - To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.

Options: Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions. The extension to Phase 2 is dependent on: - the Council's application for additional funding for Phase 2 being approved; - satisfactory performance and delivery by the successful tenderer during Phase 1; the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/002875-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Feb 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 8 Feb 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PEMBROKESHIRE COUNTY COUNCIL |
| Additional buyers | EUROPEAN UNION; PEMBROKESHIRE COAST NATIONAL PARK AUTHORITY; VISIT WEXFORD; WEXFORD COUNTY COUNCIL |
| Locality | PEMBROKESHIRE |
| Post town | Swansea |
| Postcode | SA61 1TP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL42 South West Wales |
| Local authority | Pembrokeshire |
| Electoral ward | Pembroke Dock: Central |
| Westminster constituency | Mid and South Pembrokeshire |
| Delivery location | TLL14 South West Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HEAVENLY |

## CPV Codes

### Divisions

- 63 - Supporting and auxiliary transport services; travel agencies services
- 71 - Architectural, construction, engineering and inspection services
- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services
- 98 - Other community, social and personal services

### Codes

- 63510000 - Travel agency and similar services
- 71241000 - Feasibility study, advisory service, analysis
- 72224000 - Project management consultancy services
- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 75125000 - Administrative services related to tourism affairs
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
- 79410000 - Business and management consultancy services
- 79411000 - General management consultancy services
- 79411100 - Business development consultancy services
- 79413000 - Marketing management consultancy services
- 79415200 - Design consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
- 79952100 - Cultural event organisation services
- 79953000 - Festival organisation services
- 79960000 - Photographic and ancillary services
- 79961000 - Photographic services
- 79961100 - Advertising photography services
- 79961200 - Aerial photography services
- 79961300 - Specialised photography services
- 79961350 - Studio photography services
- 92000000 - Recreational, cultural and sporting services
- 92111200 - Advertising, propaganda and information film and video-tape production
- 92111210 - Advertising film production
- 92111220 - Advertising video-tape production
- 92111230 - Propaganda film production
- 92111240 - Propaganda video-tape production
- 92226000 - Teleprogrammation
- 92312211 - Writing agency services
- 92331210 - Children animation services
- 98000000 - Other community, social and personal services

## Release History

- 12 Feb 2021 at 10:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002875-2021

## Notice URLs

- http://www.pembrokeshire.gov.uk
- http://www.pembrokeshirecoast.org.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:509154-2020:TEXT:EN:HTML
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0255
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA22450
- https://www.visitwexford.ie/
- https://www.wexfordcoco.ie/
- https://zoom.us/meeting/register/tJIudOutqzwrE9GUSwHqKdKvRABV-zD6eG7x

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0292a2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0292a2.json.