---
title: "AHDB Beef and Lamb Representative for Italy and Switzerland"
ocid: "ocds-h6vhtk-0293ac"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0293ac"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0293ac.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0293ac.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-08-03"
---

# AHDB Beef and Lamb Representative for Italy and Switzerland

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-0293ac

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0293ac)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0293ac.json)

## Summary

The procurement process is led by the Agriculture and Horticulture Development Board (AHDB), seeking a representative for their "AHDB Beef and Lamb Representative for Italy and Switzerland" initiative. This open procurement, classified under public relations services, aims to develop markets for British lamb and beef in Italy, Switzerland, and Malta. The tender was active until May 7, 2021, with the contract period commencing on July 1, 2021, and running for one year, with options for two 12-month extensions. The successful vendor must be based in Italy or Switzerland and able to facilitate market growth in these regions.

This contract presents an opportunity for businesses engaged in public relations and market development, especially those with expertise in the agri-food sector. Firms that can demonstrate strong local connections and experience within the Italian and Swiss markets would be well-positioned to compete, as the representative will be tasked with building relationships, devising local strategies, and enhancing the visibility of British products. Additionally, businesses with capabilities in brand ambassadorship and market intelligence will find this opportunity particularly advantageous for growth.

## Notice

AHDB Exports are looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese markets for British lamb and beef. This will be for the contract period of 1 year with the option to extend for a further 2 periods of 12 months each. The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement.

### Lot Information

Lot 1

Responsible for driving value and volume sales, the successful representative/agent will be expected to: Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty Act as a brand ambassador for British produce Liaise with central AHDB staff in areas such as media, PR, and digital

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/018691-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Aug 2021 |
| Submission deadline | 7 May 2021 |
| Future notice date | Not specified |
| Award date | 16 Jun 2021 |
| Contract period | 30 Jun 2021 - 30 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £420,000 |
| Lots value | £420,000 |
| Awards value | Not specified |
| Contracts value | £358,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JEFF MARTIN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 3 Aug 2021 at 21:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/018691-2021
- 16 Feb 2021 at 22:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003141-2021

## Notice URLs

- https://defra.bravosolution.co.uk
- https://defra.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0293ac. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0293ac.json.