---
title: "Non-digital support for Apprenticeship Support and Knowledge (ASK)"
ocid: "ocds-h6vhtk-0293b1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0293b1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0293b1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0293b1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2024-08-29"
---

# Non-digital support for Apprenticeship Support and Knowledge (ASK)

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-h6vhtk-0293b1

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## Summary

The Department for Education has awarded a contract extension for the provision of non-digital support for the Apprenticeship Support and Knowledge (ASK) programme, focusing on market research services. The contracting process, now in the 'Award' stage, involves the continuation of services by Anna Morrison Consultancy Services Limited. The procurement is tailored to ensure continued delivery of advice and guidance about apprenticeships and technical education to schools and colleges. This delivery is segmented into regions for effective implementation across the North South, Midlands, and London. The contract period has been extended to 31 July 2025, with potential for an additional year subject to funding. This contract is worth approximately £2.14 million and highlights the department’s response to the ongoing review of careers services for young people.

This extended contract presents significant opportunities for businesses specialising in educational services, workforce development, and youth engagement. Firms with expertise in apprenticeship programmes, career advice, and professional development are well-suited to participate and can potentially benefit from the long-term engagement and consistent demand for high-quality resources. By being part of this contract, businesses can enhance their portfolio, gain visibility in the education sector, and contribute to a national campaign aimed at improving career prospects for young learners across the UK.

## Notice

Contract Award notice for the Non-digital support for ASK. The ASK Programme, and this Service, continue to be key channels for the Fire it Up campaign, especially for activities aimed at young people and their influencers. Resources produced through this Service will carry key communication and messaging from the national campaign and will be adapted to make them more relevant for our schools' audience. Schools use these services as a reference to find out more about apprenticeships and employer vacancies. Although the face-to-face services are successful in engaging with schools and teachers, the website and online resources provide additional support for schools/colleges who wish to find out more about apprenticeships. Schools who may not have engaged with the ASK Programme will have seen, and had access to, the resources that have been and will be developed as part of this contract.

### Lot Information

Lot 1

Delivery of a schools and college-based information, advice and guidance programme centred around apprenticeships and technical education routes. Delivery is face to face, delivered by expert staff who are well-versed in apprenticeships and technical education. Regions for delivery are split into North South, Midlands and London. This enables delivery to be tailored towards providing more relevant and meaningful advice and guidance to students about what is locally available to students and to better understand their circumstances. Centrally provided services which develops materials for delivery and oversees CPD of delivery staff is also required. This central service will oversee production and quality assure materials such a session slides and presentations, It will ensure alignment of messages and provide additional support to ensuring consistency. Delivery partners are responsible for overseeing staffing capacity and working to deliver against set key performance indicators which includes numbers of schools and colleges engaged, numbers of student interactions, and working with parents and carers.

Renewal: Initial 1 year term with potential to extend for a maximum of two further 1 year terms at the Department's discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027588-2024 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Aug 2024 |
| Submission deadline | 6 Apr 2021 |
| Future notice date | 16 Feb 2021 |
| Award date | 26 Feb 2021 |
| Contract period | 31 Jul 2021 - 31 Jul 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,726,324 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANNA MORRISON CONSULTANCY SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79530000 - Translation services

## Release History

- 29 Aug 2024 at 13:24 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/027588-2024
- 28 Oct 2021 at 21:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/027130-2021
- 26 Feb 2021 at 22:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003961-2021
- 16 Feb 2021 at 22:56 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/003146-2021

## Notice URLs

- http://www.gov.uk
- https://education.app.jaggaer.com/web/login.html
- https://www.gov.uk/Department-for-Education

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0293b1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0293b1.json.