---
title: "YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services"
ocid: "ocds-h6vhtk-0298a2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0298a2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0298a2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0298a2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "YPO"
published: "2021-09-27"
---

# YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services

Buyer: YPO  
Current stage: Award  
OCID: ocds-h6vhtk-0298a2

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## Summary

The procurement process led by YPO, based in Wakefield, UK, is for the title "YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services." This procurement falls under the services industry category, with a completion status achieved on 1 September 2021. The contracts are structured within a Framework Agreement that is effective from 14 September 2021 until 13 September 2023, with options for two additional one-year extensions. The initiative uses an open procurement method, and the total contract value is approximately £2,500,000 per lot.

This tender presents significant opportunities for businesses, particularly those specialising in creative and marketing services, public relations, and video production. Agencies capable of delivering high-quality, innovative, and sustainable solutions are well-positioned to succeed in this competitive environment, particularly those with experience working collaboratively with organisations like YPO to enhance brand visibility and communication strategies. Given the extensive scope covering multiple lots, agencies that offer a diverse range of services, including print and digital production, should consider participating in the procurement to secure valuable contracts.

## Notice

YPO are looking for Providers to be appointed onto a Framework Agreement for the provision of Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production services. The Framework is designed to meet the needs of YPO and any of YPO's wholly owned associated or subsidiary companies. The Framework Agreement will cover the period from 14 September 2021 to 13 September 2023 for Lots 1, 2, 4, 5 and 6 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) For Lot 3 the Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

### Lot Information

Lot 1 - Creative Agency

Lot 1 is for the procurement for Creative Agency to support . YPO are looking to award 3 agencies to the Framework Agreement to provide creative support to YPO's marketing team for campaigns and one-off jobs

Options: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

Renewal: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date

Lot 2 - Brand Marketing

Lot 2 is for procurement for Brand Marketing. YPO is seeking a suitable agency to provide strategic brand marketing services for the life of the Framework. The scope of the work is broad; however, the successful Supplier will work closely with YPO's Board and Senior Leadership Team (SLT) to support the development of the business plans, objectives, and vision of the organisation. The Provider will offer marketing consultancy on a call-off basis to support business planning, brand identity, positioning and strategy development and work will be issued on a project by project basis.

Options: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

Renewal: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date.

Lot 3 - Public Relations (PR) & Public Affairs (PA)

Lot 3 is for procurement for Public Relations (PR) & Public Affairs (PA). YPO is seeking a suitable agency to provide Public Relations (PR) and Public Affairs (PA) Services for the life of the Framework. The appointed agency would form an extension to the in-house communications team and would be expected to devise and deliver PR and PA plans that underpin the sales and marketing plans and YPO's three-year business strategy, to raise awareness of the YPO brand as well as generating affection and advocacy from YPO's most important stakeholders. The PA plan will also demonstrate YPO as the leading provider of frameworks, products, and services.

Options: The Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

Renewal: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date

Lot 4 - General Print

Lot 4 is for the procurement for General Print. YPO are looking to award 3 agencies to the Framework Agreement to provide general print services to YPO's marketing team. The general scope of this Lot includes but is not limited to, the printing of items such as: * Flyers * Booklets * Event stands * Magazines * Posters * Bespoke promotional packaging * Signage

Options: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

Renewal: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date

Lot 5 - General Print and Fulfilment

Lot 5 is for procurement for General Print and Fulfilment. YPO are looking to award 3 agencies to the Framework Agreement to provide printing, packing, distribution, and fulfilment services for UK based mailing of print and other associated marketing resources. The general scope of this Lot includes, but not limited to the printing and fulfilling of items such as: * Flyers * Booklets * Magazines * Bespoke promotional packaging The scope of fulfilment will include the above items, along with bespoke letters or inserts to multiple addresses.

Options: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

Renewal: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date

Lot 6 - Video Production

Lot 6 is for procurement for Video Production. YPO require one Supplier to support the delivery of a video programme for the business. The type of work required will be varied but may include, but not limited to customer case studies and testimonials, short create and make videos targeted at Schools, along with event filming, corporate videos and videos to support explaining complex content to customers

Options: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

Renewal: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023957-2021 |
| Notice type | Planning Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Sep 2021 |
| Submission deadline | 9 Jun 2021 |
| Future notice date | 11 Apr 2021 |
| Award date | 31 Aug 2021 |
| Contract period | 31 Jul 2021 - 31 Jul 2025 |
| Recurrence | There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,500,000 |
| Lots value | £2,500,000 |
| Awards value | Not specified |
| Contracts value | £2,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YPO |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF2 0XE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wrenthorpe and Outwood West |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | TLE45 Wakefield |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 11 |
| Supplier names | AGNE LTD T/A ALPHAGRAPHICS; EBY DESIGN; ELYGRA; GRAYLING COMMUNICATIONS; LUNA STUDIO; RATCLIFF & ROPER (PRINTERS; SUPERKRUSH FILMS; SYNERGY PRINT MANAGEMENT; VISUAL PRINT & DESIGN; VISUAL PRINT AND DESIGN; WEBMART |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 22000000 - Printed matter and related products
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79300000 - Market and economic research; polling and statistics
- 79416000 - Public relations services
- 79800000 - Printing and related services
- 92100000 - Motion picture and video services

## Release History

- 27 Sep 2021 at 13:46 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/023957-2021
- 4 May 2021 at 15:15 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009596-2021
- 5 Mar 2021 at 10:55 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/004430-2021

## Notice URLs

- http://www.ypo.co.uk/
- https://procontract.due-north.com/register?ReadForm
- https://www.ypo.co.uk/about/customers/ojeu-permissible-users

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0298a2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0298a2.json.