---
title: "Cycle Hire Sponsorship Agency"
ocid: "ocds-h6vhtk-02999e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02999e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02999e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02999e.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2021-03-08"
---

# Cycle Hire Sponsorship Agency

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Tender  
OCID: ocds-h6vhtk-02999e

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## Summary

The West Midlands Combined Authority (WMCA) is currently seeking a qualified specialist Sponsorship Agency to enhance revenue generation and social impact for the West Midlands Cycle Hire Scheme. This tender, titled "Cycle Hire Sponsorship Agency", falls under the advertising services category and is valued at £250,000, with a contract duration of 1800 days. The tender process is at the active stage, with submissions required by 12:00 PM on 7 April 2021. Proposals should be delivered electronically or in writing, with details available on the WMCA's procurement platform.

This procurement presents significant opportunities for entities in the advertising and consultancy sectors, particularly those specialising in sponsorship strategies. Businesses that have a proven track record in maximising commercial sponsorships, innovative marketing programmes, or sustainable business practices would be ideal contenders. Leveraging this contract can facilitate expansion into the growing market of public transportation sponsorship, ultimately driving business growth and innovation in service delivery.

## Notice

WMCA are seeking to establish a contract for the services of an experienced and qualified specialist Sponsorship Agency who will work with WMCA to maximise revenue generation and social impact by deploying an innovative programme aimed at enabling WMCA to identify and exploit commercial sponsorship opportunities for the West Midlands Cycle Hire Scheme. The form of contract for such services will be a Concession Contract. Please view the Specification for detailed information.

### Lot Information

Lot 1

WMCA are seeking to establish a contract for the services of an experienced and qualified specialist Sponsorship Agency who will work with WMCA to maximise revenue generation and social impact by deploying an innovative programme aimed at enabling WMCA to identify and exploit commercial sponsorship opportunities for the West Midlands Cycle Hire Scheme. The form of contract for such services will be a Concession Contract. Please view the Specification for detailed information.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004653-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Mar 2021 |
| Submission deadline | 7 Apr 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341100 - Advertising consultancy services

## Release History

- 8 Mar 2021 at 22:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/004653-2021

## Notice URLs

- http://www.wmca.org.uk
- https://wmca.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02999e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02999e.json.