--- title: "TfGM Sponsorship Agency Service Framework" ocid: "ocds-h6vhtk-029b6d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029b6d" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029b6d.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029b6d.json" source: "Find A Tender Service" current_stage: "Award" buyer: "TRANSPORT FOR GREATER MANCHESTER" published: "2021-08-31" --- # TfGM Sponsorship Agency Service Framework Buyer: TRANSPORT FOR GREATER MANCHESTER Current stage: Award OCID: ocds-h6vhtk-029b6d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029b6d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-029b6d.json) ## Summary Transport for Greater Manchester (TfGM) is currently engaged in the procurement process for the "TfGM Sponsorship Agency Service Framework," aimed at establishing a framework for services related to sponsorship agency services. The process falls under the category of business services, specifically in law, marketing, consulting, recruitment, printing, and security. The procurement has been structured as an open tender, with a total estimated value of £800,000. As of now, the tender is in the 'active' stage and expected submissions are required to be made by 12 April 2021 at 16:00 BST, at the TfGM headquarters located in Manchester, UK. This procurement presents substantial growth opportunities for businesses, particularly those specialising in marketing, sponsorship, and consultancy services. Agencies that can demonstrate expertise in valuing sponsorship assets and developing commercial partnerships would be well-positioned to compete. The successful applicants will participate in a framework that enables TfGM to maximise revenue through innovative commercial partnerships, potentially collaborating with prominent brands and events within Greater Manchester. ## Notice Transport for Greater Manchester (TfGM) is to establish a Framework to cover Sponsorship Agency Services. ### Lot Information Sponsorship Asset Valuation Procurement for the establishment of a Framework to cover Sponsorship Agency Services. TfGM's Commercial team has been successfully generating income through the exploitation of TfGM's diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year. We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives. This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market. Lot 1 of the framework requires agencies to support with the valuation and viability of existing projects within its portfolio but also to assist with the identification of opportunities not currently scoped for commercial sponsorship. The agencies should be able to help TfGM respond to demands from the market regarding the types of projects brands are looking to invest in. Taking Sponsorship Opportunity to Market Procurement for the establishment of a Framework to cover Sponsorship Agency Services. TfGM's Commercial team has been successfully generating income through the exploitation of TfGM's diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year. We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives. This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market. Lot 2 of the framework requires agencies to either lead or support with taking the opportunity identified to the market to achieve and exceed the estimated revenue from organisations suitable for an organisation such in the public sector as TfGM. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/021483-2021 | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large, SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Aug 2021 | | Submission deadline | 12 Apr 2021 | | Future notice date | Not specified | | Award date | 20 Jun 2021 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £800,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPORT FOR GREATER MANCHESTER | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 3BG | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Piccadilly | | Westminster constituency | Manchester Central | | Delivery location | TLD3 Greater Manchester | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | PHAR PARTNERSHIPS; REG; THE SUPERLATIVE GROUP | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security ## Release History - 31 Aug 2021 at 14:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/021483-2021 - 12 Mar 2021 at 19:16 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005116-2021 ## Notice URLs - http://procontract.due-north.com/register - http://www.tfgm.com ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029b6d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029b6d.json.