---
title: "IT087 - CRM Solution for Marketing"
ocid: "ocds-h6vhtk-029bdb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029bdb"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029bdb.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029bdb.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2021-03-15"
---

# IT087 - CRM Solution for Marketing

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-029bdb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029bdb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-029bdb.json)

## Summary

Birmingham City University (BCU) is currently seeking tenders for the provision of a new customer relationship management (CRM) solution designed for marketing purposes. The procurement is classified under the services category, specifically for sales, marketing, and business intelligence software development services. This tender is active and is proceeding through the selective procurement method, with the submission deadline set for 14 April 2021. The anticipated contract period spans 1800 days, and the system is expected to enhance BCU's communication capabilities with prospective students across various markets, including Home, International, undergraduate, and postgraduate applicants.

This opportunity presents significant growth potential for small and medium enterprises (SMEs) specialising in CRM software development, particularly those with expertise in integrating sophisticated marketing functionalities. Given the volume of prospective students BCU engages, businesses that can demonstrate strong technical capabilities and innovative approaches in CRM solutions are well-positioned to compete effectively. The contract also includes options for renewal, making it a valuable long-term opportunity for qualified suppliers looking to expand their footprint in the education sector.

## Notice

Birmingham City University (BCU) uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details. This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds - early enquirers, registrants and attendees of open days, as well as applicants. The system would be applicable to Home, International, UG and PG (including PGR) markets.

### Lot Information

Lot 1

Birmingham City University uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details. Our current system is set to be discontinued in July 2022. This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds - early enquirers, registrants and attendees of open days, as well as applicants. The system would be applicable to Home, International, UG and PG (including PGR) markets.

Renewal: Contract Term - 3+1+1 years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005226-2021 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Mar 2021 |
| Submission deadline | 14 Apr 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7BD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212480 - Sales, marketing and business intelligence software development services

## Release History

- 15 Mar 2021 at 18:32 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005226-2021

## Notice URLs

- https://www.bcu.ac.uk/
- https://www.delta-esourcing.com/respond/MXCN6944B5
- https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Sales%2C-marketing-and-business-intelligence-software-development-services./MXCN6944B5

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029bdb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029bdb.json.