---
title: "Marketing and Brand Strategy and Media Buying Agency"
ocid: "ocds-h6vhtk-029c6e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029c6e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029c6e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029c6e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SOLENT UNIVERSITY"
published: "2021-10-27"
---

# Marketing and Brand Strategy and Media Buying Agency

Buyer: SOLENT UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-029c6e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029c6e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-029c6e.json)

## Summary

Solent University has recently completed a public procurement process for a contract titled "Marketing and Brand Strategy and Media Buying Agency". This project falls under the marketing services industry category and is located in Southampton, United Kingdom. The procurement was conducted via a selective method, specifically a restricted procedure, and encompassed two lots: a Marketing & Brand Strategy Agency and a Media Buying Agency. The tender period concluded on 14 April 2021, with the contracts signed on 19 August 2021 and 14 September 2021 for media buying and brand strategy respectively. The anticipated value of these contracts ranges between £500,000 to £1 million for Lot 1 and £4.5 million to £7.5 million for Lot 2.

This tender presents significant opportunities for marketing and advertising firms, particularly those skilled in brand strategy, media buying, and digital marketing. Agencies capable of delivering comprehensive marketing solutions that align closely with client objectives will find this an appealing opportunity. Given the strategic nature of the contracts, businesses that can demonstrate innovation in recruitment marketing or have proven experience working with educational institutions may be particularly well-suited to compete for these contracts.

## Notice

Contracts have been awarded for: Marketing & brand strategy agency (Lot 1) Media Buying Agency (Lot 2)

### Lot Information

Marketing & Brand Strategy Agency (Lot 1)

Marketing and Brand Strategy Agency. Additional information: Value over the life of the contract including extensions is anticipated to be in the region of between PS500k and PS1m. Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

Options: Initial term 2 years plus option to extend for 3 x 1 year periods.

Renewal: It is anticipated at the end of the contract period including any extensions, that the University will advertise for these services again.

Media Buying Agency

Media Buying Agency. Additional information: Value over the life of the contract including extensions is anticipated to be in the region of between PS4.5m and PS7.5m. Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

Options: Initial term 2 years plus option to extend for 3 x 1 year periods.

Renewal: It is anticipated at the end of the contract period including any extensions, that the University will need to advertise for these services again.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/026858-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Oct 2021 |
| Submission deadline | 14 Apr 2021 |
| Future notice date | Not specified |
| Award date | 18 Aug 2021 |
| Contract period | Not specified |
| Recurrence | March 2026 if all 3 optional extension are taken |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,250,000 |
| Lots value | £8,250,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOLENT UNIVERSITY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO14 0YN |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Bargate |
| Westminster constituency | Southampton Itchen |
| Delivery location | TLJ South East (England), TLJ3 Hampshire and Isle of Wight |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | HAVAS PEOPLE; PS LONDON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 27 Oct 2021 at 08:16 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026858-2021
- 17 Mar 2021 at 09:08 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005373-2021

## Notice URLs

- http://www.solent.ac.uk
- https://in-tendhost.co.uk/solent

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029c6e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029c6e.json.