---
title: "Student Recruitment and Conversion Service"
ocid: "ocds-h6vhtk-029ca1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029ca1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029ca1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029ca1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF YORK"
published: "2021-03-17"
---

# Student Recruitment and Conversion Service

Buyer: UNIVERSITY OF YORK  
Current stage: Award  
OCID: ocds-h6vhtk-029ca1

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029ca1)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-029ca1.json)

## Summary

The University of York is seeking a provider for a comprehensive Student Recruitment and Conversion Service, classified under higher education services, with a contract value of £1,300,000. The procurement process is currently at the award stage, having signed the contract on 16th March 2021. This limited procurement method was executed through a negotiated approach without a public contract notice, recognising the specialised nature of the services required. The main objective is to enhance the conversion rate of prospective students to enrolments, with services tailored for efficient inquiry management and proactive conversion engagement offered over six years, subject to an initial three-year review and potential extension.

This tender presents a valuable opportunity for businesses specialising in higher education services, particularly those offering tailored recruitment solutions, customer relationship management systems, and strategic marketing automation. Companies with a proven track record in similar projects or those possessing unique technological capabilities and insights into student engagement strategies would be particularly well-suited to compete. Leveraging data-driven approaches could significantly boost service proposals, aligning with the University’s requirements for effective student conversion management.

## Notice

The University requires a managed service that improves the speed and rate at which initial approaches from prospective students are converted into enrolments of those students.

### Lot Information

Lot 1

The University is looking to improve the speed and rate at which it converts initial approaches from prospective students to enrolment of those students. To this end, the University requires a managed service that provides: * Enquiry & Offer Management - including dedicated resource providing multi-channel, personalised one-to-one responses to inbound queries and proactive marketing automation services 20 hours a day including marketing automation nurturing. * Proactive Offer Conversion Services - proactive, personalised one-to-one engagement to encourage conversion to enrolments. * Admissions Services - provision of extra expert resource at peak times to improve turnaround times. * Access to a Customer Relationship Management system to provide one-to-one student engagement and detailed student journey tracking.

Options: The service will be reviewed at the end of an initial 3 year period with an option to extend for a further 3 years.

### Procurement Information

This is a group of highly-specialised services and market analysis has not revealed any alternative provider with a track record of delivering similar services to similar organisations to the University of York. The University believes that this provider is the only single supplier who can holistically provide the unique and specific combination of services, experience, technology and data required by the University including access to detailed Domestic and International Student Survey data, a CRM and student mobility software.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005424-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,300,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF YORK |
| Locality | YORK |
| Post town | York |
| Postcode | YO10 5DD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Hull Road |
| Westminster constituency | York Central |
| Delivery location | TLE21 York |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | QS ENROLMENT SOLUTIONS |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80300000 - Higher education services

## Release History

- 17 Mar 2021 at 15:07 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005424-2021

## Notice URLs

- https://in-tendhost.co.uk/york/aspx/Home
- https://www.york.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029ca1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029ca1.json.