---
title: "Using Behavioural Science to Target Increased Uptake in Cancer Screening"
ocid: "ocds-h6vhtk-029e97"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029e97"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029e97.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029e97.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS WAKEFIELD CCG"
published: "2021-03-23"
---

# Using Behavioural Science to Target Increased Uptake in Cancer Screening

Buyer: NHS WAKEFIELD CCG  
Current stage: Award  
OCID: ocds-h6vhtk-029e97

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## Summary

The NHS Wakefield Clinical Commissioning Group is proceeding with a completed procurement process titled "Using Behavioural Science to Target Increased Uptake in Cancer Screening." This initiative falls within the health services industry and is focused on the West Yorkshire and Harrogate area, specifically targeted at populations experiencing inequality. The procurement followed a limited method, negotiated without the publication of a contract notice, and centred around services to enhance cancer screening uptake. The contract was awarded on 23 March 2021 to CAJA Limited, valued at £49,800, with preparations beginning for a broad implementation starting in May 2021 and anticipated results by June 2021.

This project presents notable opportunities for businesses specialising in health services, particularly those experienced in behavioural science applications within healthcare settings. Companies that offer innovative solutions to increase engagement in health programmes, especially in underserved communities, would be well-suited to compete. The project's emphasis on sustainability and local staff empowerment further highlights the potential for long-term partnerships, making it attractive for SMEs seeking growth in the public health sector.

## Notice

West Yorkshire and Harrogate Cancer Alliance and West Yorkshire and Harrogate Health and Care Partnership, would like to utilise a model which has been developed to use behavioral science to target increased cancer uptake and specifically targets populations of inequality. This specific model has been rolled out in another area of the country and has seen increased uptake of cancer screening. The scope will be broadened to include all three screening programmes and cancer prevention indicators i.e. smoking cessation and healthy weight.

### Lot Information

Lot 1

Caja will utilise their sustainable model developed with (and successfully used within) South Yorkshire & Bassetlaw Cancer Alliance) to increase cancer screening uptake in West Yorkshire & Harrogate through primary care, starting in Bradford. Their model empowers stakeholders in behavioural science techniques and applies this to promotion of cancer screening uptake, targeting populations of inequality. They have increased cervical screening uptake in active practices in South Yorkshire by at least 25%. The scope in Bradford will be broadened to include all three screening programmes and cancer prevention indicators, such as smoking cessation and healthy weight.

### Procurement Information

Caja have already developed many of the materials needed for this project in a neighbouring area (South Yorkshire and Bassetlaw - SY&B), which provides increased value for money in WY&H: mapping the patient's cancer screening journey for the cervical and breast programmes, a suite of behavioural science interventions to be tested in different practice populations and stakeholder workshop materials to educate staff about how to use behavioural science techniques. This has substantially reduced costs and allowed Caja to include the bowel screening programme in addition to prevention indicators, namely smoking cessation and healthy weight. This also speeds up the timeline of the project, and the proposed plan from Caja states the Bradford suite of interventions can be tested and ready by May 2021 with provisional results by June. Cancer Alliance modelling has shown that there are hundreds of 'missed' cancers in its region due to the COVID pandemic, some of which will be asymptomatic and could be diagnosed via screening; the Alliance must act quickly to find them and improve people's chances of survival. As their SY&B project is currently underway, Caja will be using the live learning from this in WY&H as the project progresses. For example, the practices that have 'gone live' in SY&B have highly socio-economically deprived practice populations. The WY&H practices selected for the first pilots have similar practice populations and so the model and interventions used will be very similar (but will be tested locally to ensure they are as effective). The next SY&B practices to go live have high proportions of ethnic minorities in their practice populations, and the learning from this will be used to inform the expansion of the Bradford project into practices serving ethnic minorities who have lower screening uptake. Caja's model involves the education of regional and primary care staff around behavioural science and its applications, providing crucial sustainability compared to 'parachute projects' where additional staff are acquired temporarily. The empowerment of the existing workforce means that these techniques can be employed beyond the timeline of this project and applied wider than cancer screening and prevention. The Alliance are already hearing examples from SY&B of where else they have used the techniques which have been learnt. As we emerge from the pandemic, we can no longer ignore health inequalities and this project will help us to reduce those inequalities related to cancer, whilst supporting screening programme restoration as per the NHS Phase 3 letter. In SY&B cervical screening uptake has increased in 'live' practices by at least 25%, which, if replicated in Bradford for all three programmes has the potential to reduce health inequalities by saving many lives through prevention and early diagnosis of cancer.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005926-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Mar 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 23 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £49,800 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS WAKEFIELD CCG |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF1 1LT |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wakefield North |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | TLE4 West Yorkshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CAJA |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 23 Mar 2021 at 22:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005926-2021

## Notice URLs

- http://www.cajagroup.com/
- https://courttribunalfinder.service.gov.uk/courts/royal-courts-of-justice
- https://www.wakefieldccg.nhs.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029e97. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029e97.json.