---
title: "AHDB Foodservice Data requirements"
ocid: "ocds-h6vhtk-029efc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029efc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029efc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029efc.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-03-24"
---

# AHDB Foodservice Data requirements

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-029efc

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## Summary

The procurement process for the contract titled "AHDB Foodservice Data requirements" has been completed by the Agriculture and Horticulture Development Board (AHDB). This project falls under the data analysis services category and is aimed at providing insights into the out-of-home foodservice market. The procurement method used was an open procedure, with the contract signed on 24 November 2020 for a duration of two years, potentially extendable for two additional 12-month periods. The primary location for the service delivery is within the UK, with the final award made to Kantar UK, trading as Kantar Worldpanel.

This tender presents significant opportunities for businesses engaged in data management and analytics, particularly those focusing on consumer behaviour insights in the food service industry. Companies with expertise in market analysis or those offering data-driven services would be well-positioned to participate in future tenders of this nature. This aligns particularly well with small and medium enterprises (SMEs) capable of leveraging their analytical capabilities to meet AHDB's requirements and support levy payers in making informed decisions about market trends.

## Notice

AWARDED - This tender is for the provision of foodservice market sizing data and insight relating to demand in the out of home market. The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB's own, and third party information (either bought or publicly available). Our team's aim is to describe and explain changes in consumer demand, attitude and behaviour enabling levy payers to better understand the market in which they operate. This helps farm businesses and other levy payers in the supply chain plan for the future and make better business decisions. One element of AHDB's data sources is foodservice panel data (currently in contract with MCA). Access to this data allows AHDB to analyse the out of home market and monitor the performance of meat and potato products within the market. The information is used by AHDB to inform the industry on the latest out of home consumption trends and look at potential impactions for AHDB sector-related products. The information is used on the AHDB website, contributes to published articles and reports, in business meetings/presentations and also in the media in response to requests for market information/commentary. The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

### Lot Information

Lot 1

AWARDED - This tender is for the provision of foodservice market sizing data and insight relating to demand in the out of home market. The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB's own, and third party information (either bought or publicly available). Our team's aim is to describe and explain changes in consumer demand, attitude and behaviour enabling levy payers to better understand the market in which they operate. This helps farm businesses and other levy payers in the supply chain plan for the future and make better business decisions. One element of AHDB's data sources is foodservice panel data (currently in contract with MCA). Access to this data allows AHDB to analyse the out of home market and monitor the performance of meat and potato products within the market. The information is used by AHDB to inform the industry on the latest out of home consumption trends and look at potential impactions for AHDB sector-related products. The information is used on the AHDB website, contributes to published articles and reports, in business meetings/presentations and also in the media in response to requests for market information/commentary. The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006026-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Nov 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £228,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR UK, TRADING AS KANTAR WORLDPANEL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 24 Mar 2021 at 22:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006026-2021

## Notice URLs

- http://www.ahdb.org.uk
- https://defra.bravosolution.co.uk/
- https://ted.europa.eu/udl?uri=TED:NOTICE:406035-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029efc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029efc.json.