---
title: "(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk"
ocid: "ocds-h6vhtk-029fa2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029fa2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-029fa2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-029fa2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-03-26"
---

# (NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-029fa2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029fa2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-029fa2.json)

## Summary

The procurement process involves Newcastle University, which is seeking suppliers for the purchasing of third-party website profiles on WhatUni and CompleteUniversityGuide.co.uk. This procurement falls under the marketing industry category and aims to enhance the university's visibility in undergraduate recruitment. The process has recently completed, with an award date of 17 March 2021 for an active contract valued at £47,500. The procurement utilised a selective method within a restricted procedure, and the university has established a Dynamic Purchasing System to manage this and similar marketing services in the future.

This tender presents opportunities for businesses specialising in digital marketing, profile management, and online engagement strategies. Companies that can demonstrate experience in providing premium online listings, media-rich profiles, and campaign performance insights would be particularly well-suited to compete. The emphasis on delivering measurable results and advanced marketing tools indicates a demand for innovative solutions in the marketing services sector, which small to medium-sized enterprises (SMEs) can effectively fulfil.

## Notice

We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites. The supplier specifically is required to provide the following services and experience: 1) A premium paid for profile on the website whatuni.com 2) A premium paid for profile on the website completeuniversityguide.co.uk 3) Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site 4) Provide regular insight into industry best practice, trends and future placement opportunities, for example: a) Provide insight in to profile performance against competitors b) Provide case study examples of other providers maximising their profiles on listing sites c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements 5) Provide a single Account Manager for the paid for profiles 6) Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs. Newcastle University and competitors by location.

### Lot Information

Social Media, Paid Search and Paid Social

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006192-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Mar 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 17 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £47,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDP CONNECT |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 26 Mar 2021 at 10:51 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006192-2021

## Notice URLs

- http://www.ncl.ac.uk
- https://ncl.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-029fa2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-029fa2.json.