---
title: "AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic"
ocid: "ocds-h6vhtk-02a273"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a273"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a273.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a273.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-04-01"
---

# AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-02a273

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a273)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02a273.json)

## Summary

The procurement process involves the Agriculture and Horticulture Development Board (AHDB) seeking representation services primarily for the Polish and Czech Republic markets, specifically targeting beef and lamb products. The tender, titled "AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic," falls under the public relations services category and was conducted via an open procurement method. The contract, which is now complete, was awarded to i-Blue Marketing Ltd with a total value of €680,000. The contract period is for one year, starting from 24 March 2021, with potential extensions for up to three additional 12-month periods.

This tender presents a significant opportunity for businesses specialising in public relations and marketing services, particularly those familiar with the agricultural sector and the specific markets of Poland and the Czech Republic. Companies with expertise in conducting promotional campaigns, digital marketing, and event organisation would be well-suited to compete in future tenders as AHDB prepares to seek new representatives. The successful bidder will play a crucial role in developing strategies for market growth, thus creating pathways for business expansion in the meat trade sector.

## Notice

AWARDED - AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Polish, Hungarian, Finnish and Czech Republic market. This will be for the contract period of 1 year with the options to extend for a further 3 periods of 12 months each. After this, the opportunity will be put out to tender again.

### Lot Information

Lot 1

Promotional campaigns and events aimed at the Polish and Czech Republic meat trade, butchery and food service sectors. We expect the delivery of at least five promotional events each financial year including food exhibitions. Retail support activities. This may include in-store promotions at selected retail outlets and POS. PR and advertising activities, including the production of promotional materials Digital activity. This includes content management, content generation

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006914-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Apr 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £680,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | I-BLUE MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 1 Apr 2021 at 23:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006914-2021

## Notice URLs

- https://ahdb.org.uk
- https://defra.bravosolution.co.uk/
- https://ted.europa.eu/udl?uri=TED:NOTICE:615621-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a273. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a273.json.