---
title: "Representation work for the Belgium market"
ocid: "ocds-h6vhtk-02a2f5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a2f5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a2f5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a2f5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-04-06"
---

# Representation work for the Belgium market

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-02a2f5

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## Summary

The contract titled "Representation work for the Belgium market" has been awarded by AHDB, a body governed by public law based in the United Kingdom. This procurement falls under the services category, specifically focusing on public relations services, with a budget of €560,000. The award process was conducted as an open tender, aiming to enhance the awareness of various quality assurance schemes for beef and lamb in the Belgian market. The contract was signed on 12th March 2021, and the related services are expected to be delivered in Belgium.

This tender presents significant opportunities for businesses specialising in marketing and public relations within the food sector, especially those targeting the agricultural and meat industries. Companies with experience in brand differentiation and market penetration in smaller markets, particularly those familiar with EU agricultural products, will find this contract particularly relevant. The resultant marketing efforts will not only bolster the visibility of UK-produced beef and lamb but could also pave the way for further contracts in related areas, fostering business growth.

## Notice

AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this, AHDB requires the delivery of a comprehensive marketing and communication plan. Representative must live in Belgium or have a commercially based office

### Lot Information

Lot 1

The Belgian retail market for lamb is small and mainly supplied with imported lamb. Nevertheless this market is open to more volumes and more added value in terms of marketing. AHDB wishes to differentiate beef and lamb produced under assurance schemes with supporting brands such as the QSM - Agneau St George and Boeuf St George, Red Tractor and PGI West Country, possibly "Food is Great" or similar alternatives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007044-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Apr 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 12 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £560,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BUSINESS SOLUTIONS - VIVACTIS BENELUX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79416000 - Public relations services

## Release History

- 6 Apr 2021 at 21:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007044-2021

## Notice URLs

- https://ahdb.org.uk
- https://defra.bravosolution.co.uk/
- https://ted.europa.eu/udl?uri=TED:NOTICE:600262-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a2f5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a2f5.json.