---
title: "AWARDED - PR representation/activity on behalf of AHDB for the French market"
ocid: "ocds-h6vhtk-02a2f7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a2f7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a2f7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a2f7.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-04-06"
---

# AWARDED - PR representation/activity on behalf of AHDB for the French market

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-02a2f7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a2f7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02a2f7.json)

## Summary

The procurement process involves the Agriculture and Horticulture Development Board (AHDB), which is seeking a provider for public relations services specifically aimed at promoting Quality Standard Marks (QSM) in France. The call for tender, titled "AWARDED - PR representation/activity on behalf of AHDB for the French market", entered the Award stage on 12 March 2021, with a contract value of €960,000. The active contract covers a period of one year, with the possibility of extending for an additional three years. This procurement falls under the 'services' category, classified under public relations services (CPV code 79416000), and targets activities within the French market.

This tender presents a significant opportunity for businesses specialising in public relations, particularly those with expertise in the food and agricultural sectors. Agencies capable of orchestrating events and enhancing brand visibility in both retail and foodservice in France will find a suitable platform to submit their proposals. Given the competitive nature of this contract, firms with a strong background in international PR strategies, particularly those experienced in engaging with the EU market and local French industries, would be well-positioned to secure such contracts and contribute to AHDB's objectives.

## Notice

AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors. This will be for the contract period of 1 year with the option to extend for a further 3 periods of 12 months each, if required. AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb).

### Lot Information

Lot 1

AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007046-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Apr 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 12 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £960,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIVACTIS PUBLIC RELATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 6 Apr 2021 at 21:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007046-2021

## Notice URLs

- http://www.ahdb.org.uk
- http://www:ahdb.org.uk
- https://defra.bravosolution.co.uk/
- https://ted.europa.eu/udl?uri=TED:NOTICE:615622-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a2f7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a2f7.json.