---
title: "Marketing Services - (2022-2026)"
ocid: "ocds-h6vhtk-02a38d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a38d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a38d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a38d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SCOTTISH GOVERNMENT"
published: "2022-09-09"
---

# Marketing Services - (2022-2026)

Buyer: SCOTTISH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-02a38d

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## Summary

The Scottish Government, through the Scottish Procurement and Property Directorate (SPPD), has completed a tender process for Marketing Services titled "Marketing Services - (2022-2026)". This procurement falls under the services category of advertising and marketing services. The framework agreement covers Creative Services, Digital Marketing, Public Relations, Market Research, and Events and Video Production. The Procurement included different lots such as Creative Services for call off contracts above and below £50,000, Digital Marketing, Public Relations, Market Research, and Events and Video Production. The tender was initiated under an open procedure, with key dates including the award date on 16th August 2022 and a contract value of £40,000,000.

This Marketing Services tender by the Scottish Government offers business growth opportunities for suppliers in the advertising and marketing services sector. Companies specializing in Creative Services, Digital Marketing, Public Relations, Market Research, and Events and Video Production would be well-suited to compete in this procurement process. The framework agreement allows suppliers to bid for multiple lots, presenting a chance to secure contracts catering to different budget levels. Interested businesses should pay attention to the specific award criteria outlined, focusing on quality and price aspects to align their proposals with the buyer's requirements successfully.

## Notice

The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/

### Lot Information

Creative Services for call off contracts above 50000GBP

It is envisaged that Lot 1 will have six suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 50,000 GBP.

Creative Services for call off contracts below 50000GBP

It is envisaged that Lot 2 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 50,000 GBP.

Digital Marketing

It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.

Public Relations

It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.

Market Research

It is envisaged that Lot 5 will have six suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.

Events and Video Production

It is envisaged that Lot 6 will have five suppliers appointed. Events and Video Production Services cover event management, virtual events, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025329-2022 |
| Notice type | Planning Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Sep 2022 |
| Submission deadline | 6 Jan 2022 |
| Future notice date | 29 Jun 2021 |
| Award date | 15 Aug 2022 |
| Contract period | Not specified |
| Recurrence | within 4 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000,000 |
| Lots value | £40,000,000 |
| Awards value | Not specified |
| Contracts value | £35,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCOTTISH GOVERNMENT |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6QQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 27 |
| Supplier names | 3X1 GROUP; ARTEUS; BMG RESEARCH; BRIGHT DIGITAL MARKETING LTD (T/A BRIGHT SIGNALS; CELLO SIGNAL LTD (T/A 'LEITH; CELLO SIGNAL LTD (T/A LEITH AGENCY; DENTSU CREATIVE, A TRADING DIVISION OF DENTSU; DRUMMOND CENTRAL; FREAKWORKS; IPSOS MORI; JOHN DOE GROUP; JUMP RESEARCH; MARBLE LDN; METRO PRODUCTION GROUP; MUCKLE MEDIA; PROGRESSIVE PARTNERSHIP; SCOTT PORTER RESEARCH AND MARKETING; SMARTS; SPEAKEASY PRODUCTIONS; STAND; STORY; STRIPE COMMUNICATIONS; THE GATE WORLDWIDE; THE LANE AGENCY; THE UNION ADVERTISING AGENCY; TRINITY MCQUEEN; UNION DIRECT |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79416000 - Public relations services
- 79952000 - Event services

## Release History

- 9 Sep 2022 at 10:17 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025329-2022
- 25 Nov 2021 at 16:35 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029038-2021
- 25 Nov 2021 at 16:35 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029375-2021
- 8 Apr 2021 at 09:40 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/007196-2021

## Notice URLs

- http://www.scotland.gov.uk
- http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000665930
- https://www.gov.scot/publications/public-procurement-governance/
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA10482
- https://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a38d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a38d.json.