--- title: "Student Intervention Platform/Open/PRO/2021" ocid: "ocds-h6vhtk-02a6a0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6a0" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a6a0.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a6a0.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "THE OPEN UNIVERSITY" published: "2021-04-15" --- # Student Intervention Platform/Open/PRO/2021 Buyer: THE OPEN UNIVERSITY Current stage: Tender OCID: ocds-h6vhtk-02a6a0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6a0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02a6a0.json) ## Summary The Open University is currently conducting a tender for a new Student Intervention Platform (SIP) aimed at enhancing new student conversion and retention through improved targeted campaigns. This procurement falls under the goods category, specifically in the industry of software packages and information systems (CPV: 48000000). The tender process is at the active stage, with submissions due by 17 May 2021. The initial contract period is set for three years, with the possibility of extension for up to a maximum of five years. The estimated value of the contract is £1,000,000, and deliveries are expected to be made in the Milton Keynes area, specifically region UKJ12. This opportunity presents a significant avenue for businesses specializing in software development, marketing automation, and data analytics to expand their client base. Companies capable of providing innovative technology solutions that facilitate efficient campaign management and improve user engagement would be particularly well-suited for this tender. Given the nature of the project, firms with expertise in developing platforms that integrate web analytics and personalisation functionalities are encouraged to apply. The competitive nature of this tender allows businesses to showcase their capability to meet the evolving needs of the education sector in enhancing student experience through technology. ## Notice The OU requires a Student Intervention Platform (SIP) to enable improved new student conversion and increased student retention through better targeted campaigns and interventions. There is no existing provider of a SIP, so this will be a new piece of technology that is being procured. Some existing technologies are in place at the OU that might be incorporated as part of a provider platform or proposal, including web analytics and personalisation software. The OU feel that technology platforms exist in the form of Marketing Automation (MA) and Multichannel Marketing Hubs (MMH) that could support the development of this end-to-end operational framework. ### Lot Information Lot 1 The OU requires a Student Intervention Platform (SIP) to enable improved new student conversion and increased student retention through better targeted campaigns and interventions. This platform needs to support more efficient planning, development, execution and evaluation of interventions via the automation of workflow. This should be enabled through an intuitive point and click, non-technical user interface. Interventions will need to be coordinated in a consistent way across key communication channels, including the OU website, email, SMS, outbound calling and direct mail (DM). In addition, the platform needs to provide the basis for more personalised approach to interventions, allowing data science derived intelligence to be integrated into intervention activities alongside rules-based criteria. These data points should also be available to trigger interventions when important behaviours are detected, with dynamic content delivered based on profiles or target segments. The platform will also support the collection of effective web data capture, with different devices and IDs converted into a single "customer" record through identity management functionality. This data should be easily linked into wider analytical data sources to continuously refine subsequent interventions. There is no existing provider of a SIP, so this will be a new piece of technology that is being procured. Some existing technologies are in place at the OU that might be incorporated as part of a provider platform or proposal, including web analytics and personalisation software. The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion. License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplier under this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU's available budget. Options: The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion.License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplier under this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU's available budget. Any options are set out in the ITT. Renewal: The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/007983-2021 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Apr 2021 | | Submission deadline | 17 May 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | £1,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE OPEN UNIVERSITY | | Locality | MILTON KEYNES | | Post town | Milton Keynes | | Postcode | MK7 6BP | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ12 Milton Keynes | | Local authority | Milton Keynes | | Electoral ward | Monkston | | Westminster constituency | Milton Keynes Central | | Delivery location | TLJ12 Milton Keynes | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48000000 - Software package and information systems ## Release History - 15 Apr 2021 at 21:14 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/007983-2021 ## Notice URLs - https://in-tendhost.co.uk/openuniversity - https://in-tendhost.co.uk/openuniversity/aspx/BuyerProfiles ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6a0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a6a0.json.