---
title: "PR Representation work covering Germany and Austria on behalf of AHDB"
ocid: "ocds-h6vhtk-02a6ab"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6ab"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a6ab.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a6ab.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-04-15"
---

# PR Representation work covering Germany and Austria on behalf of AHDB

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-02a6ab

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02a6ab.json)

## Summary

The Agriculture and Horticulture Development Board (AHDB) has completed the procurement process for public relations representation services covering Germany and Austria. The tender, titled "PR Representation work covering Germany and Austria on behalf of AHDB," was initiated under an open procedure and aimed to enhance the market presence of British lamb and beef in these regions. The contract was awarded to Dr Tim Schafer with a total value of €560,000, and it was signed on 31 March 2021. The main procurement category for this project falls under public relations services, with the contract being executed during the active award stage.

This opportunity presents a significant potential for growth for businesses that specialise in public relations, particularly those experienced in agricultural markets and with a strong understanding of the German and Austrian sectors. Companies that can effectively liaise with AHDB and understand local market dynamics would be well-positioned to compete. Whether they be small to medium enterprises (SMEs) or larger agencies, those with expertise in market development and brand promotion in the food and agriculture industry could leverage this contract to expand their reach and enhance their service offerings.

## Notice

AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb and beef in the German and Austrian markets. The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

### Lot Information

Lot 1

Responsible for driving value and volume sales, the successful representative will be expected to: * Liase closely with the AHDB Exports team (based in the UK and in France), to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets for British lamb and beef, and effectively maintain and build new relationships with relevant contacts in the German and Austrian market. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef * Devise and implement effective local strategies to promote Brtish lamb and beef, aimed at increasing awareness and brand loyalty, to act as brand ambassador for British produce. * Liaise with central AHDB staff in areas such as media, PR and digital.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007994-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Apr 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Mar 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £560,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DR TIM SCHAFER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 15 Apr 2021 at 21:55 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007994-2021

## Notice URLs

- https://defra.bravosolution.co.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:615649-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6ab. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a6ab.json.